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VoCUL: Original Content Propelling Streamers To Pay for More Video Services (Leading Indicator)

Our latest TV surveys show further momentum for original content -- both as a reason to pay for streaming TV and viewership across the major platforms. Original content is also driving an increasing number of streamers to pay for multiple services. Two June surveys of 451 Research's Leading Indicator panel cover these and other industry trends from both streaming and traditional pay TV perspectives: A Streaming TV survey on paid video services, streaming devices and the latest in cord-cutting (n=1,450 North American respondents); and a Traditional TV Service Provider survey (n=3,683 North American respondents) on customer satisfaction and loyalty with cable, satellite and fiber providers.