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VoCUL: Smart Watch and Fitness Monitor Demand Reaches Two-Year High (Leading Indicator)

Wearable Device Trends - Our latest survey shows consumers are frequently comparing fitness monitors and smart watches side-by-side when considering their wearable purchase. And with new product releases from Apple and Fitbit driving up interest in smart watches, demand for health and fitness monitors is also enjoying a comparable boost. During July, we surveyed 1,876 primarily North American consumers from 451 Research's Leading Indicator panel with a focus on fitness trackers and smart watches, satisfaction among current owners and the nascent VR (virtual reality) headset market.