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VoCUL: Amazon and Apple Are Most Preferred Smart Home Brands (Leading Indicator)

Smart Home and ISP Trends: Growth for the smart home market continues to be driven by uptake of energy management and security solutions, as consumers seek cloud-powered answers to practical problems at home. Interestingly, when asked about their most preferred manufacturer of smart home tech, Amazon and Apple take the prize -- neither of which make thermostats or security cameras. The latest survey, completed July 21, of 3,965 primarily North American respondents from 451 Research's Leading Indicator panel focused on overall smart home trends and smart speakers, including purchase intent for the Apple HomePod. We also looked at the competition among Internet Service Providers (ISP), including customer satisfaction and plans to switch.


Sayon Deb

Associate Director, Research & Operations