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VoCUL: Apple iPads Drive Seasonal Uptick in Tablet Demand (Leading Indicator)

Consumer PC and Tablet Buying -- Apple remains the leader in tablets as it drives a seasonal increase in buying - though overall consumer demand has weakened with each successive year. Interest in iPads is strong among planned tablet buyers over the next six months, and satisfaction among existing iPad owners is higher than the industry average. The introduction of two new iPad models (e.g., 9.7" iPad, 10.5" iPad Pro) and hardware upgrades to the 12.9? iPad Pro, along with significant productivity-facing updates in iOS 11 are helping Apple keep a tight grip on the market. Our latest survey, completed August 21, of 1,920 primarily North American respondents from 451 Research's Leading Indicator panel focused on key tablet market trends, including buying plans and satisfaction. The survey also took a close look at the use of 2-in-1 laptops and PC buying.