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VoCUL: Latest iPhone Releases Drive Smartphone Demand to Three-Year High (Leading Indicator)

Consumer Smartphone Demand -- Our September consumer smartphone survey, conducted right after the Apple iPhone 8, 8 Plus and X announcements, shows overall purchasing plans have increased to a three-year high, with Apple the key beneficiary. The September 19 - October 6 survey of 3,840 primarily North American consumers from 451 Research's Leading Indicator panel focused on smartphone buying trends, including customer satisfaction and OS preferences.