loadRenderer('message')->render('system-messages'); ?>

VoCUL: Perceived Value Driving T-Mobile's Growth (Leading Indicator)

Wireless Service Provider Trends: T-Mobile continues to find success by delivering wireless offerings that their subscribers rate as the best overall value. Despite its perceived shortcomings in network coverage and reliability, T-Mobile's overall satisfaction score leads the industry for the fourth consecutive quarter. Verizon Wireless is its closest competitor across several customer experience measures, including subscriber satisfaction and loyalty. Verizon's premium network remains its core advantage, as it regains the top spot in network speed and registers high satisfaction on coverage and reliability. A September survey of 3,840 primarily North American respondents from 451 Research's Leading Indicator panel looked at several key performance indicators for wireless operators.


Sayon Deb

Associate Director, Research & Operations