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VoCUL: Q3 2017 Consumer Smartphone Demand (Representative)

Four times a year, 451 Research conducts a population representative survey of 4,000 US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. Topics covered in our consumer smartphone trends end-user survey include mobile device manufacturers, operating systems and purchase plans. The module is organized into 4 sections: Overall Survey Demographics and Device Ownership, Smartphone Ownership and Buying Plans by Demographics, Smartphone Ownership and Buying Plans by Current Use, and Smartphone Employee Usage. It was fielded in September 2017 among approximately 1,000 respondents.


Jean Crumrine

Associate Director of Research

Kevin Burden

Vice President, Mobility Research & Data Strategy

Andy Golub

Managing Director