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VoCUL: New Apple, Fitbit and Samsung Releases Help Prop Up Smartwatch Demand (Leading Indicator)

Wearable Device Trends - Apple maintains its tight grip on the wearables market with Watch Series 3 launch, featuring the much awaited cellular LTE-enabled option. The latest survey shows consumer demand for the LTE-enabled Watch Series 3 outpacing all other smartwatch options, including the newly released Fitbit Ionic and the fitness-focused Samsung Gear Sport. During October, we surveyed 1,867 primarily North American consumers from 451 Research's Leading Indicator panel with a focus on smartwatches and fitness trackers -- including future buying plans and current customer experience. The survey also gauged consumer interest towards buying VR (virtual reality) headsets.