Dun & Bradstreet pays $48m for Purisma in effort to strengthen CDI story

The acquisitive financial and business information provider follows in the footsteps of IBM, Oracle/Hyperion, SAP, Tibco and Microsoft, which have also bought their way into MDM. We look at D&B\'s purchase of CDI startup Purisma in detail.

Krishna Roy

Senior Analyst, Data Platforms and Analytics

Brenon Daly

Research Director, Financials