RightNow buys HiveLive in a bid to evangelize community building to its CRM users

The SaaS CRM player is hoping that its latest purchase will strike a chord with its primary user base of large, consumer-focused organizations. Will the majority of RightNow\'s customers embrace the HiveLive technology?


China Martens

Senior Analyst, Enterprise Software

Kathleen Reidy

Senior Analyst, Enterprise Software