IBM plants Big Blue kiss on marketing automation space as it nabs EMM veteran Unica
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Company: IBM Unica
Other Companies: Adobe , Aprimo, Aramark, Best Buy, CDC Software, Cisco, Cognos, Coremetrics, Day Software, Deutsche Bank Securities, eBay, Eloqua, Groupon, ING Groep, Jefferies & Company, Market2Lead, Marketbright, MarketingCentral, Marketo, MarketSoft Software, Microchannel Technologies, Microsoft, Monster Worldwide, Nestle, Omniture, Oracle, Pardot, Pivotal Veracity, Salesforce, Sane Solutions, SAP, Silverpop, SPSS, Starwood Hotels and Resorts Worldwide, Sterling Commerce, Tesco,
Analyst(s): China Martens Brenon Daly
Application software / Customer relationship management / Marketing automation