Oracle follows the pack, buys online marketer Vitrue
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Company: Oracle Vitrue
Other Companies: Adobe , Advent Venture Partners, American Express, Comcast Interactive Capital, Context Optional, Conversen, Crowd Factory, Dace Ventures, Digitas, Draftfcb, Efficient Frontier, Experian Information Solutions, Facebook, GCA Savvian Advisors, General Catalyst Partners, Heroku, IBM, Klout, Macy's, Marketo, McDonald's, Pinterest, Radian6, RightNow Technologies, Salesforce, SAP, Scale Venture Partners, SuccessFactors, Tandberg Television, Tealeaf Technology, Turner Broadcasting System, Twitter, Ugenmedia,
Analyst(s): Martin Schneider Ben Kolada
Application software / Customer relationship management / Marketing automation
Information management / Content management / Web content management