Google stokes its social marketing flame with Wildfire pickup
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Company: Google Wildfire Interactive
Other Companies: 500 Startups, Aprimo, Buddy Media, Crowd Factory, eCircle, Facebook, fbFund, Felicis Ventures, GraphEffect, Hearsay Social, Involver, LinkedIn, Lithium Technologies, Marketo, Microsoft, Oracle, Pinterest, salesforce.com, SAP, SoftTech VC, Summit Partners, Syncapse, Teradata, TransLink Capital, Twitter, Vitrue, Yammer, YouTube
Analyst(s): Martin Schneider Ben Kolada
Application software / Customer relationship management / Marketing automation
Information management / Collaboration / Social software