Adobe aggregates social marketing tools into a more structured product offering
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Other Companies: Buddy Media, Context Optional, Coremetrics, Day Software, Facebook, Google, Heroku, IBM, Involver, Jive Software, Lithium Technologies, Omniture, Oracle, Radian6, salesforce.com, Tealeaf Technology, Twitter, Unica, Vitrue, Wildfire Interactive
Analyst(s): Martin Schneider
Application software / Customer relationship management / Marketing automation
Information management / Collaboration / Social software