Is Awareness' social profile concept the missing link between SMM and CRM?
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Company: Awareness Inc
Other Companies: Adobe , BT Group, Buddy Media, Crowd Factory, Eloqua, Facebook, Heroku, HubSpot, IBM, Marketo, North Bridge Venture Partners, Oracle, Pardot, Radian6, salesforce.com, Shoutlet, Spredfast, Twitter
Analyst(s): Martin Schneider
Application software / Customer relationship management / Marketing automation