ExactTarget moves from email to full-on marketing with Pardot, iGoDigital buys
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Company: ExactTarget iGoDigital Pardot
Other Companies: Adobe , Awareness Inc, Constant Contact, Demandforce, Eloqua, HubSpot, IBM, Infusionsoft, Intuit, Marketo, Oracle, Responsys, Salesforce, Silverpop, SinglePlatform, Spredfast, Twitter, Unica, VerticalResponse, Vitrue, Vtrenz
Analyst(s): Martin Schneider Ben Kolada
Application software / Customer relationship management / Marketing automation
Application software / Online marketing & e-commerce software / Recommendation engines