loadRenderer('message')->render('system-messages'); ?>

Zombie accounts and 'freemium' business models

Over the past five years, offering free versions of enterprise applications has become commonplace. But as the current startups prepare for potential exit points, the value of free versions is starting to come under renewed scrutiny.


Alan Pelz-Sharpe

Research Director, Social Business

Owen Rogers

Research Director, Digital Economics Unit

Matt Mullen

Senior Analyst, Social Business