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The initiative is designed to encourage environmentally positive strategies and reduction of the carbon emissions that result both directly and indirectly from the development and operation of datacenters, and to impact the other industries involved in every phase of a datacenter's life cycle.
As companies sought to have their infrastructure closer to end users due to the pandemic, American and Chinese cloud providers increased their levels of investment in Latin America, announcing new cloud regions for unserved markets. Cloud activity has positively impacted the region's datacenter markets, particularly the local industries in Chile and Mexico.
Driven by ideal conditions of the Icelandic electricity market and international connectivity, European asset managers are targeting local datacenter operators. Despite rapid expansion of the energy-intensive industry and increasing demand from foreign companies to base their operations in the country, electricity prices in Iceland are the most competitive in Europe.
Utah-based provider Novva is looking to service the large-scale and hyperscale customers increasingly present in Salt Lake City. The local market has emerged as a less costly alternative to California locations, attracting multiple cloud players due to its connectivity options, lower electricity rates and industry tax benefits.
In May 2021, Romania submitted its recovery and resilience plan to the European Commission, including points for digital transformation and a transition to green energy. With connectivity options and an early indication of interest from hyperscalers, could Romania be an emerging market for datacenter growth?
The Dallas-based operator is once again expanding its presence in Salt Lake City, and expects to launch its sixth facility in the region by Q4 2022. After first entering the market in 2017, DataBank has grown extensively in Utah over the past few years.
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