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During its end-of-year update, Adobe highlighted key strategies and investments, and a forward-looking roadmap for its Adobe Commerce offering into 2022 and beyond. Notable mentions include positioning its commerce capabilities at the heart of the Adobe Experience Cloud, as well as more modern architectural investments to make it a fully cloud-native, composable application.
Improving the customer experience has remained the top driver for digital transformation among enterprise respondents since we began tracking in our 2019 Digital Maturity wave. However, as businesses face mounting pressure to optimize customer interactions, many are still far from digital maturity and look to digitally transform via strategic investments in more flexible and intelligent CX applications, infrastructure and tools.
Voice of the Enterprise: Customer Experience & Commerce provides you with actionable data and insight to understand the key dynamics driving organizational and budget decisions on the customer experience technology market. Data points from the 2021 Customer Experience & Commerce, Digital Maturity survey include the progress of companies' digital transformation initiatives, their deployment of customer experience technologies, and implementation of messaging for employees and customers.
Voice of the Enterprise: Customer Experience & Commerce provides you with actionable data and insight to understand the key dynamics driving organizational and budget decisions on the customer experience technology market. Data points from the 2021 Customer Experience & Commerce, Digital Maturity survey include the progress of companies' digital transformation initiatives, their deployment of customer experience technologies, and implementation of messaging for employees and customers
451 Research's Voice of the Connected User Landscape (VoCUL) conducts a population representative survey of US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. Topics covered in our Connected Customer, Quantifying the Customer Experience survey include spending and shopping expectations, adoption and usage of connected experiences, digital payment utilization and preferences for online vs. in-store shopping experiences. It also includes tracking of millennials and other age groups, customer service behaviors and demand for new customer touchpoints. The Q3 2021 survey was fielded from July 1 to July 20, 2021 among approximately 1,299 respondents.
Akin to a layer of connective tissue for the DX stack, Uniform's DXP seeks to connect, decouple, and orchestrate core workflows and processes across existing legacy systems and more modern, MACH-aligned technologies. It aspires to address emerging pain points that come with the move to headless content and commerce systems.
Businesses are doubling down on their CX strategies, with a noticeable shift in dollars being funneled into digital experiences. Context, collaboration and control drive the rapid investments in fresh approaches to create composable experiences. The acceleration of digitization, cloud and data is underpinning innovation and CX performance.
451 Research's Voice of the Connected User Landscape (VoCUL) conducts a population representative survey of US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. Topics covered in our Connected Customer, Holiday Experiences survey include spending and shopping expectations for this holiday season, adoption and usage of connected experiences, digital payment utilization and preferences for online vs. in-store shopping experiences. It also includes tracking of millennials and other age groups, customer service behaviors and demand for new customer touchpoints. The Q4 2021 survey was fielded from October 6-26, 2021 among approximately 1,275 respondents.
As consumer spending and demand intensify in light of the impending holiday season, claiming a piece of this opportunity requires brands and merchants to keep a pulse check on shifting consumer behavior. With online shopping (56%) poised to dominate this holiday season, ensuring that digital experiences are up to snuff is high-stakes.
451 Research's Voice of the Connected User Landscape (VoCUL) conducts a population representative survey of US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. Topics covered in our connected customer end-user survey include spending and shopping expectations, adoption and usage of connected experiences, tracking of the ideal customer experience, digital payment utilization and preferences for online vs. in-store shopping experiences. It also includes tracking of millennials and other age groups, customer service behaviors and demand for new customer touchpoints. The Holiday Experiences survey was fielded from October 4 to 26, 2021 among approximately 1,275 respondents.
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