Read The 451 Take
Custom Research
Market Dynamics
Voice of the Customer
Price Indexing & Benchmarking
Market Size, Composition & Growth
Enterprise Services
Our Research
Our Company
Press & Media
The commerce startup aims to help midsized direct-to-consumer brands 'go headless.' Nacelle's architectural approach allows merchants to gradually transition to a headless e-commerce implementation, mitigating some of the cost constraints and risk traditionally associated with replatforming.
Combining 451 Research's industry-leading analysis with a proprietary global panel of IT and line-of-business decision-makers, Voice of the Enterprise: Customer Experience & Commerce tracks the disruption occurring in the market and exposes the major opportunities for enterprises, IT vendors, suppliers and investors. This survey wave was completed in March 2021. This report was published in four cumulative chapters over a period of weeks. As of 9/13, this report contains parts 1, 2, 3 and 4 of 4.
Understanding the strategies and technologies that drive engagement and loyalty among consumers who are willing to pay a premium helps to chart a path for brands and merchants to deliver on their retention-oriented customer experience business objectives. With the rise in digital experiences, businesses are expected to reshuffle the proverbial deck of priorities to implement technologies that drive stickier relationships and competitive differentiation.
The company's set of CRM tools is a vital part of the plan to sell its suite of cloud applications and cloud platform services. The latest Sales Cloud release 21C aims to help sales reps sell more, in the hopes of addressing the historically low adoption of SFA systems. Oracle anticipates offering a product that sales reps actually embrace for new opportunities to upsell and cross-sell products.
At its recent SAPPHIRE NOW event, SAP highlighted its plans to address the emerging needs of its customers in light of the recent growth of digital-first engagement. Notably, the company shared updates to its customer data platform, launched in the second half of 2020, and announced its new SAP Upscale Commerce offering.
451 Research's Voice of the Connected User Landscape (VoCUL) conducts a population representative survey of US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. Topics covered in our connected customer end-user survey include spending and shopping expectations, adoption and usage of connected experiences, tracking of the ideal customer experience, digital payment utilization and preferences for online vs. in-store shopping experiences. It also includes tracking of millennials and other age groups, customer service behaviors and demand for new customer touchpoints. The Trust & Privacy survey was fielded from April 1-April 26, 2021 among approximately 5,000 respondents.
In light of changing market dynamics and industry shifts, announcements at Adobe Summit included several updates and additions to the Adobe Experience Cloud customer experience portfolio that aim to help businesses respond to the realities of a quickly approaching post-pandemic digital experience economy.
Apply for a trial account today to obtain access to insight from 451 Research analysts worldwide and experience our products and services first hand.