83 Search Results

  • 22 January 2021

    Understanding current and future deployments of customer experience vendors " Highlights from Voice of the Enterprise: Customer Experience & Commerce, Vendor Evaluations 2020

    Results from our latest Vendor Evaluations survey highlight current and future vendors of interest, budget changes due to COVID-19, along with important attributes by category that impacts renewal and advocacy.

  • 22 January 2021

    Voice of the Enterprise: Customer Experience & Commerce, Vendor Evaluations - Crosstabs

    Voice of the Enterprise: Customer Experience & Commerce provides you with actionable data and insight to understand the key dynamics driving digital transformation initiatives on the customer experience technology market. Combining 451 Research's industry-leading analysis with a panel of mid-level and senior professional decision-makers, Voice of the Enterprise: Customer Experience & Commerce tracks the disruption occurring in the market and exposes the major opportunities for enterprises, IT vendors, suppliers and investors. Delivered quarterly, this research provides comprehensive, survey-driven analyst reports with customizable data deliverables. VotE: Customer Experience & Commerce, Vendor Evaluations 2020 was fielded from July through September 2020 and includes approximately 1,570 respondents from a representative sampling of small, midsize and large merchants.

  • 22 January 2021

    Voice of the Enterprise: Customer Experience & Commerce, Vendor Evaluations - Charts & Figures

    Voice of the Enterprise: Customer Experience & Commerce provides you with actionable data and insight to understand the key dynamics driving digital transformation initiatives on the customer experience technology market. Combining 451 Research's industry-leading analysis with a panel of mid-level and senior professional decision-makers, Voice of the Enterprise: Customer Experience & Commerce tracks the disruption occurring in the market and exposes the major opportunities for enterprises, IT vendors, suppliers and investors. Delivered quarterly, this research provides comprehensive, survey-driven analyst reports with customizable data deliverables. VotE: Customer Experience & Commerce, Vendor Evaluations 2020 was fielded from July through September 2020 and includes approximately 1,570 respondents from a representative sampling of small, midsize and large merchants.

  • 8 January 2021

    VoCUL: Connected Customer, Loyalty & Retention - Insight Report

    451 Research's Voice of the Connected User Landscape (VoCUL) conducts a population representative survey of US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. Topics covered in our Connected Customer end-user survey include spending and shopping expectations, adoption and usage of connected experiences, tracking of the ideal customer experience, digital payment utilization and preferences for online vs. in-store shopping experiences. It also includes tracking of millennials and other age groups, customer service behaviors and demand for new customer touchpoints. The Loyalty & Retention survey was fielded from July 6 to July 22, 2020 among approximately 1,260 respondents.

  • 30 December 2020

    2021 Trends in Customer Experience & Commerce

    As we plan for the new normal, gauging long-term behavioral shifts will greatly depend on consumers' attitudes toward, and continued adoption of, new experiences. Depending on the situation, certain segments of consumers will adopt more enduring behavioral shifts, while others will revert to pre-pandemic behaviors. With the rise in digital experiences, businesses are expected to reshuffle the proverbial deck of priorities to implement technologies that drive stickier relationships and competitive differentiation.

  • 22 December 2020

    VoCUL: Connected Customer, Consumer Representative, Trust & Privacy 2020 - Charts & Figures

    451 Research's Voice of the Connected User Landscape (VoCUL) conducts a population representative survey of US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. Topics covered in our connected customer end-user survey include spending and shopping expectations, adoption and usage of connected experiences, tracking of the ideal customer experience, digital payment utilization and preferences for online vs. in-store shopping experiences. It also includes tracking of millennials and other age groups, customer service behaviors and demand for new customer touchpoints. The Trust & Privacy survey was fielded from October 5 to October 23, 2020 among approximately 5,000 respondents.

  • 22 December 2020

    VoCUL: Connected Customer, Consumer Representative, Trust & Privacy 2020 - Crosstabs

    451 Research's Voice of the Connected User Landscape (VoCUL) conducts a population representative survey of US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. Topics covered in our connected customer end-user survey include spending and shopping expectations, adoption and usage of connected experiences, tracking of the ideal customer experience, digital payment utilization and preferences for online vs. in-store shopping experiences. It also includes tracking of millennials and other age groups, customer service behaviors and demand for new customer touchpoints. The Trust & Privacy survey was fielded from October 5 to October 23, 2020 among approximately 5,000 respondents.

  • 11 December 2020

    Customer Intelligence Platform Market Map 2020

    The proliferation of customer data platforms (CDPs) has created not only widespread confusion in the market, but a separate application stack geared primarily toward marketing use cases. The need for a modern 360-degree view and real-time profile of the customer to improve their experience across the entire journey is the foundation for what 451 Research calls a customer intelligence platform. As vendors expand their CDP use cases, there is overlapping functionality that requires additional clarity.

  • 9 December 2020

    Oracle brings Unity to the customer experience with its own customer data platform

    In the wake of numerous acquisitions and mounting competitive pressure, Oracle has expanded its presence in the customer intelligence market with the announcement of its customer data platform offering, Oracle Unity.

  • 19 November 2020

    Sitecore makes scalable, data-driven content experiences more accessible

    At Sitecore Symposium, the company's annual customer event, major announcements focused on infusing greater responsiveness and intelligence into workflows, harnessing the power of AI for a scalable data-driven content strategy, and accelerating the content lifecycle from creation to delivery.