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The coronavirus outbreak has rapidly shifted global markets, including those related to enterprise technology, since we published our 2020 Trends report on Customer Experience & Commerce in December 2019. This report serves as an update to our 2020 predictions in light of market changes due to COVID-19.
The company takes a slightly different approach to its digital experience platform than other players in this market segment. While it promises users a marriage of content, commerce, marketing and personalization functionalities, the core of its platform is firmly rooted in its content management pedigree.
451 Research's Voice of the Connected User Landscape (VoCUL) conducts a population representative survey of US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. Topics covered in our connected customer end-user survey include spending and shopping expectations, adoption and usage of connected experiences, tracking of the ideal customer experience, digital payment utilization and preferences for online vs. in-store shopping experiences. It also includes tracking of millennials and other age groups, customer service behaviors and demand for new customer touchpoints. The Q2 2020 survey was fielded from April 2 to May 5, 2020 among approximately 5,000 respondents.
The coronavirus outbreak has rapidly shifted global markets, including those related to enterprise technology, since we published our 2020 Trends report on Customer Experience & Commerce in December 2019. This foreword serves as an update to our 2020 predictions in light of market changes due to COVID-19.
451 Research's Voice of the Connected User Landscape (VoCUL) conducts a population representative survey of US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. Topics and trends covered in our Connected Customer, Trust & Privacy survey encompass spending and shopping expectations, adoption and usage of connected experiences, tracking of the ideal customer experience, digital payment utilization and preferences for online vs. in-store shopping experiences. It also includes tracking of millennials and other age groups, customer service behaviors and demand for new customer touchpoints. The Q4 2019 survey was fielded among approximately 5,000 respondents.
Combining 451 Research's industry-leading analysis with a panel of mid-level and senior professional decision-makers, Voice of the Enterprise: Customer Experience & Commerce, Digital Transformation tracks the disruption occurring in the market and exposes the major opportunities for enterprises, IT vendors, suppliers and investors. This survey wave was completed in April 2019.
The vendor has looked to inorganic growth to deepen its core capabilities, acquiring content personalization and analytics vendor idio in November 2019, followed by its purchase of B2B commerce platform provider Insite Software Solutions to close out the year.
451 Research's Voice of the Connected User Landscape (VoCUL) conducts a population representative survey of US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. Topics covered in our connected customer end-user survey include spending and shopping expectations, adoption and usage of connected experiences, tracking of the ideal customer experience, digital payment utilization and preferences for online vs. in-store shopping experiences. It also includes tracking of millennials and other age groups, customer service behaviors and demand for new customer touchpoints. The Q1 2020 survey was fielded January 3-24, 2020 among approximately 5,000 respondents.
Digital platforms and new IoT endpoints continue to proliferate, resulting in new and emerging channels of engagement. The potential for always-on access is redefining the way brands and businesses engage, communicate and transact with their customers and prospects. It's also leading to an increasingly complex and inextricably intertwined ecosystem of vendors and service providers. Businesses are charged with navigating this market complexity to deploy new digital platforms and services that ensure data, insights and key technologies connect consumers with the seamless experiences that they desire.
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