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As the shadow cast by the pandemic recedes, organizations are prioritizing information technology to drive digital transformation. Respondents to the latest Voice of the Enterprise: Digital Pulse, Digital Strategy 2021 survey highlight four major investment areas over the coming year " security, modernizing legacy systems, data management and analytics and digital customer engagement " all which stand out as having the most transformational impact on their organizations over the next two to three years.
Combining 451 Research's industry-leading analysis with insights from our extensive community of mid-level and senior IT professionals, Voice of the Enterprise: Digital Pulse, Digital Strategy survey focuses on how technology will impact the ability for organizations to connect digitally with stakeholders both now and in the future. This Voice of the Enterprise: Digital Pulse survey wave was completed between January 7 and February 16, 2021. The survey represents approximately 483 completes from pre-qualified IT decision-makers. Delivered eight times per year, this research provides comprehensive, survey-driven analyst reports with customizable data deliverables.
Alida spent two decades building its insight community offering, which allows companies to essentially maintain their own panel on a platform that supports interactive feedback with their core customers. In 2020, the company expanded its offerings to include voice-of-the-customer feedback management tools.
Combining 451 Research's industry-leading analysis with our Leading Indicator and Population Representative panels for an accurate view of key trends, Voice of the Connected User Landscape: Endpoints & IoT, Consumer Tablet & PC Trends tracks adoption and usage of consumer tablets and PCs, including manufacturers, operating systems and purchasing plans. We are able to monitor shifts in future buying behavior, purchasing details, primary usage and customer satisfaction. Fielded in Q4 2020, this survey tracks the seasonal spike, yet downward trend, in tablet purchase intent, as well as the steady lengthening of the tablet upgrade cycle as current devices meet consumers' needs and other devices overlap use cases. In contrast, desktop planned buying remains muted as purchasing intent has been suppressed since the onset of the coronavirus pandemic. Additionally, this report also ties in parts of our Q3 theme, Retail Purchasing Trends, and ties it together with the Impact of COVID-19 on Purchasing (Q2 theme) for a comprehensive view of the current state of the tablet and PC market.
451 Research's Voice of the Connected User Landscape (VoCUL) conducts a population representative survey of US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. Topics covered in our connected customer end-user survey include spending and shopping expectations, adoption and usage of connected experiences, tracking of the ideal customer experience, digital payment utilization and preferences for online vs. in-store shopping experiences. It also includes tracking of millennials and other age groups, customer service behaviors and demand for new customer touchpoints. The Disruptive Technologies survey was fielded from January 5 to January 22, 2021 among approximately 5,000 respondents.
COVID-19 looked set to shut down the market for application software acquisitions in early 2020. Instead, the side effects of the disease spurred this corner of tech M&A to new heights. The changes accelerated both the addressable market and stock prices of many application vendors " giving them the motive and the money to go shopping.
451 Research's Voice of the Connected User Landscape (VoCUL) conducts a population representative survey of US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. Topics covered in our consumer IoT and endpoints end-user survey include customer satisfaction, intent to buy, shopping preferences, product feature priorities and usages for smartphones, tablets, PC, smart watches and health & fitness monitors. It also covers connected home devices including voice interfaces or smart speakers, connected car usage priorities and ride-sharing experiences. The Q4 2020 survey was fielded from October 5 to October 23, 2020 among approximately 5,000 respondents.
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