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Results from our latest Vendor Evaluations survey highlight current and future vendors of interest, budget changes due to COVID-19, along with important attributes by category that impacts renewal and advocacy.
Voice of the Enterprise: Customer Experience & Commerce provides you with actionable data and insight to understand the key dynamics driving digital transformation initiatives on the customer experience technology market. Combining 451 Research's industry-leading analysis with a panel of mid-level and senior professional decision-makers, Voice of the Enterprise: Customer Experience & Commerce tracks the disruption occurring in the market and exposes the major opportunities for enterprises, IT vendors, suppliers and investors. Delivered quarterly, this research provides comprehensive, survey-driven analyst reports with customizable data deliverables. VotE: Customer Experience & Commerce, Vendor Evaluations 2020 was fielded from July through September 2020 and includes approximately 1,570 respondents from a representative sampling of small, midsize and large merchants.
As 2021 begins, we present our annual wrap-up of the key trends and technologies that we expect to drive the collective tech industry narrative over the next 12 months. It will likely be a make-or-break year for many.
Real-time payment systems that connect consumers and merchants offer the prospect of faster and cheaper transactions, but continue to remain a distant reality in the US market. AppBrilliance seeks to change this with a payment experience that is similar to open banking.
We expect 2021 will build on many of 2020's major payments themes, like the proliferation of omnichannel and the acceleration of e-commerce, while introducing a variety of others. This report gives our take on 10 key developments that are likely to make an impact on the payments industry in the new year.
As we plan for the new normal, gauging long-term behavioral shifts will greatly depend on consumers' attitudes toward, and continued adoption of, new experiences. Depending on the situation, certain segments of consumers will adopt more enduring behavioral shifts, while others will revert to pre-pandemic behaviors. With the rise in digital experiences, businesses are expected to reshuffle the proverbial deck of priorities to implement technologies that drive stickier relationships and competitive differentiation.
451 Research's Voice of the Connected User Landscape (VoCUL) conducts a population representative survey of US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. Topics covered in our connected customer end-user survey include spending and shopping expectations, adoption and usage of connected experiences, tracking of the ideal customer experience, digital payment utilization and preferences for online vs. in-store shopping experiences. It also includes tracking of millennials and other age groups, customer service behaviors and demand for new customer touchpoints. The Trust & Privacy survey was fielded from October 5 to October 23, 2020 among approximately 5,000 respondents.
With more than 13 years in operation, Kount is one of the more experienced players in the online fraud prevention market. Its Identity Trust Platform is intended to help merchants protect their end-to-end customer journey by taking an identity-based approach to fraud.
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