Read The 451 Take
Custom Research
Market Dynamics
Voice of the Customer
Price Indexing & Benchmarking
Market Size, Composition & Growth
Enterprise Services
Our Research
Our Company
Press & Media
The commerce startup aims to help midsized direct-to-consumer brands 'go headless.' Nacelle's architectural approach allows merchants to gradually transition to a headless e-commerce implementation, mitigating some of the cost constraints and risk traditionally associated with replatforming.
Combining 451 Research's industry-leading analysis with a proprietary global panel of IT and line-of-business decision-makers, Voice of the Enterprise: Customer Experience & Commerce tracks the disruption occurring in the market and exposes the major opportunities for enterprises, IT vendors, suppliers and investors. This survey wave was completed in March 2021. This report was published in four cumulative chapters over a period of weeks. As of 9/13, this report contains parts 1, 2, 3 and 4 of 4.
Understanding the strategies and technologies that drive engagement and loyalty among consumers who are willing to pay a premium helps to chart a path for brands and merchants to deliver on their retention-oriented customer experience business objectives. With the rise in digital experiences, businesses are expected to reshuffle the proverbial deck of priorities to implement technologies that drive stickier relationships and competitive differentiation.
451 Research's VoCUL Tablets & PCs product line combines two survey methodologies that together deliver a holistic view of the connected user. The US Consumer Population Representative Survey focuses on technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. The Leading Indicator Survey tracks current ownership and buying plans for tablets and PCs. This survey focuses on the customer satisfaction and most important features for the major tablet and PC manufacturers. The surveys were fielded in July-August 2021.
451 Research's Voice of the Customer: Macroeconomic Outlook, Consumer Spending Q2 2021 survey, fielded from April 6 to 30, 2021, examines the impact of the pandemic on several longitudinal macroeconomic indicators and consumer sentiment more broadly. This quarter, we focus on changes in consumer spending as loosened restrictions spur returns to normal activities. This report also includes data from 451 Research's Population Representative survey, fielded from April 1 to 26, 2021, which focused on consumer expectations for when they will return to normal spending and activities.
451 Research's Voice of the Connected User Landscape: Consumer Population Representative Survey conducts a population representative survey of US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. The Connected Car, Services 2021 survey was fielded from July 1-20, 2021 among approximately 5,000 US respondents.
451 Research's Voice of the Customer: Macroeconomic Outlook, SME Tech Trends, Organizational Dynamics 2021 survey was fielded from February 9 to March 1, 2021, to examine the IT spending trends among businesses with a focus on small enterprises. We will examine technology preferences and digital maturity across business sizes and industry groups and review several longitudinal indicators as the economy crawls back to normalcy after a year under COVID-19.
Apply for a trial account today to obtain access to insight from 451 Research analysts worldwide and experience our products and services first hand.