Adobe spent the past two years repositioning its marketing software business as a 'customer experience' business. Yet it lacked tools to drive the most important part of a customer experience â the purchase. The acquisition of Magento changes that.
Seismic has acquired fellow sales-enablement SaaS vendor SAVO Group as the number of funded companies with limited traction mixed with a nascent movement to expand beyond transactional sales software leads to consolidation in the space.
Nearly every announcement made at the company's Summit event was an attempt to bridge systems, bring users from different areas together, or make more use of existing data resources. In effect, Adobe is building, piece by piece, an enterprise-wide toolkit for creating, executing and measuring customer experiences.
The impending implementation of new European privacy regulations, coming on the backdrop of the revelation that a political consulting firm harvested data from millions of Facebook users, stands to change consumer expectations of digital privacy.
The retail and e-commerce event allows companies to gather and share best practices in their digital transformation journeys. This year's show had a deep focus on the role of contextual experiences in helping retailers improve customer interactions and regain control over their relationships.
Salesforce has shelled out $6.6bn for MuleSoft in its largest-ever deal. The strategic move highlights how the customer experience cloud vendor plans to hit $20bn in annual revenue by 2023. The acquisition is critical to not only drive new products, but also expand its roster of corporate users as Salesforce seeks to meet its ambitious revenue goals.
Technology has transformed the relationship between users - be they customers, workers or students - and the organizations trying to reach them. Those organizations need to deliver experiences that are highly contextualized for engagements to be successful.
With support from new backer Thoma Bravo, the company is positioning its no-code workflow automation platform and emerging artificial intelligence technology in what promises to be a compelling intelligent process automation sector.
The company's strategy is to create a suite of applications that enable businesses to run their entire business on its offering. It now bundles all the apps into one package called Zoho One. The highlight of the latest release is the addition of Zia's conversational AI capabilities.
In what could well be its first significant deal following a prolonged respite from M&A, Salesforce has returned to the market with the acquisition of CloudCraze, a B2B complement to its $2.8bn Demandware buy.
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