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The company takes a slightly different approach to its digital experience platform than other players in this market segment. While it promises users a marriage of content, commerce, marketing and personalization functionalities, the core of its platform is firmly rooted in its content management pedigree.
451 Research's Voice of the Connected User Landscape (VoCUL) conducts a population representative survey of US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. Topics covered in our consumer IoT and endpoints end-user survey include customer satisfaction, intent to buy, shopping preferences, product feature priorities and usages for smartphones, tablets, PC, smart watches and health & fitness monitors. It also covers connected home devices including voice interfaces or smart speakers, connected car usage priorities, and ride-sharing experiences. The Q2 2020 survey was fielded from April 2 to May 5, 2020 among approximately 5,000 respondents.
Combining 451 Research's industry-leading analysis with our leading indicator panel for an accurate view of key trends, Voice of the Customer: Macroeconomic Outlook, Consumer Spending tracks overall spending intent, consumer sentiment, retailer shopping, reasons behind spending plans, job security, and the impact of higher-level factors such as the global economy and interest rates, to identify opportunities for vendors and investors. Delivered monthly, this research provides comprehensive, survey-driven analyst reports with customizable data deliverables.
451 Research's Voice of the Connected User Landscape (VoCUL) conducts a population representative survey of US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. Topics covered in our connected customer end-user survey include spending and shopping expectations, adoption and usage of connected experiences, tracking of the ideal customer experience, digital payment utilization and preferences for online vs. in-store shopping experiences. It also includes tracking of millennials and other age groups, customer service behaviors and demand for new customer touchpoints. The Q2 2020 survey was fielded from April 2 to May 5, 2020 among approximately 5,000 respondents.
Combining 451 Research's industry-leading analysis with multiple panels for an accurate view of key technology markets, Voice of the Customer: Macroeconomic IT Spending tracks planned corporate technology purchasing with an emphasis on devices such as smartphones, tablets and PCs. Additionally, the survey monitors shifts in behavior as it relates to spending categories, willingness to spend and capital budgets. This survey was fielded from May 6 to May 30, 2020. Delivered quarterly, this research provides comprehensive, survey-driven analyst reports with customizable data deliverables.
Combining 451 Research's industry-leading analysis with multiple panels for an accurate view of key technology markets, Voice of the Customer: Macroeconomic Outlook, IT Spending tracks planned corporate technology purchasing with an emphasis on devices such as smartphones, tablets and PCs. Additionally, the survey monitors shifts in behavior as it relates to spending categories, willingness to spend and capital budgets. This survey was fielded from May 6 to May 30, 2020. Delivered quarterly, this research provides comprehensive, survey-driven analyst reports with customizable data deliverables.
The coronavirus outbreak has rapidly shifted global markets, including those related to enterprise technology, since we published our 2020 Trends report on Customer Experience & Commerce in December 2019. This foreword serves as an update to our 2020 predictions in light of market changes due to COVID-19.
How people balance their wants and needs against their fears is pivotal to restoring any semblance of normal conditions. Even as businesses prepare to welcome back customers, consumers are vastly more inclined to reengage in activities that are better aligned with social distancing guidelines. Our latest VoC consumer survey examines their attitudes and decisions, which are consequential for measuring the pace of recovery.
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