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451 Research's Voice of the Customer: Macroeconomic Outlook, SME Tech Trends, Corporate Devices 2021 survey leverages a proprietary global panel of IT decision-makers to provide industry-leading analysis on tech adoption by small and medium-sized enterprises (SMEs). This quarter's survey focuses on corporate devices and the IT spending outlook turning net positive for the first time in more than two years. The survey was fielded from May 11 to June 2, 2021 among 600 IT end-user decision-makers in the United States and the United Kingdom.
451 Research's Voice of the Connected User Landscape (VoCUL) conducts a population representative survey of US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. Topics covered in our connected customer end-user survey include spending and shopping expectations, adoption and usage of connected experiences, tracking of the ideal customer experience, digital payment utilization and preferences for online vs. in-store shopping experiences. It also includes tracking of millennials and other age groups, customer service behaviors and demand for new customer touchpoints. The Holiday Experiences survey was fielded from October 4 to 26, 2021 among approximately 1,275 respondents.
451 Research's Voice of the Customer: Macroeconomic Outlook, Business Trends Q1 and Q2 2021 surveys measure the impact of the pandemic on several macroeconomic indicators and the mood of the businesses. For the first half of 2021, we have focused on the labor market and workforce challenges facing the enterprises, as well as the level of adoption of environmental, social and governance (ESG) parameters among businesses as they recover from the disruption caused by COVID-19. The Q1 and Q2 surveys were fielded from February 18 to March 8, 2021, and May 25 to June 15, 2021, respectively.
The combined company should have more opportunities to cross-sell and upsell as customers seek to rationalize their stacks of revenue subscriptions. Additionally, the acquisition gives Zendesk an on-ramp into the nascent but burgeoning voice-of-the-customer and customer-success markets.
The information technology industry has been through considerable upheaval as enterprises scrambled to adjust and vendors shifted focus to the changes forced by the pandemic. This report looks at five key areas that are driving change in the industry and how their impacts will play out in the year ahead.
In the wake of new leadership and a massive $1.2bn investment in product innovation and growth over the last 12 months, Sitecore unveiled how it's executing on its vision to become a composable DXP. Notable highlights at its annual Sitecore Symposium include a new take on its platform architecture, and integration plans for the four customer experience technology vendors it acquired during 2021.
Combining 451 Research's industry-leading analysis with our Leading Indicator panel for an accurate view of key trends, Voice of the Customer: Macroeconomic Outlook, Business Trends leverages approximately 600 web-based surveys to monitor the impact of macroeconomic conditions on sales, employment trends, pricing and credit availability. This survey, which was fielded from August 19 to September 23, 2021, focuses on the impact of policies and trade on North American businesses.
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