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  • Digital Service Provider Enablement Market Map 2017

    Communications service providers are morphing into digital service providers, requiring new technologies, ideas and approaches to enable a more 'digital' customer experience and deliver new network and over-the-top digital services. The Digital Service Provider (DSP) Enablement Market Map(TM) defines the categories that make up this evolving vendor and partner ecosystem.

    Mobile Telecom

  • Telco Customer Experience Management Analytics Market Map 2016

    We have tracked the maturation of the telco CEM market since 2008 as the vendor landscaped shifted from siloed, operational OSS/BSS legacy systems toward the adoption of network-driven insights to improve customer experience. CEM is key for operators as they focus on combining network-level data in an attempt to deliver a consistent, dynamic and transparent experience across all four dimensions of brand, products and services, channel, and delivery and operations.

    Customer Experience & Commerce Mobile Telecom

  • The 'Offer-Driven' Operator

    Today's mobile services environment is a challenging one. Voice and SMS revenues have shrunk, while data monetization has moved to the forefront -- yet ARPU continues to shrink. To get back on a growth trajectory, mobile operators need to better use what they know about their customers and their behavior online -- and off -- and deliver more targeted, real-time offers pitching everything from core services such as data access and roaming to new over-the-top content and apps. In search of elusive incremental ARPU: Enter the 'offer-driven' operator.

    Mobile Telecom

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