40 Search Results

  • 2 June 2021

    Demandbase deepens account-based marketing with data and sales intelligence

    The provider offers go-to-market products to companies primarily in technology, manufacturing, financial services and business services. Demandbase helps marketers and sellers plan, execute and measure account-based B2B campaigns. It recently acquired two companies to enhance its product line.

  • 4 May 2021

    Data insight and action drive Demandbase to print twin acquisitions

    Demandbase has purchased both InsideView, a sales and marketing data intelligence firm, and DemandMatrix, a collector and provider of data about other vendors' technology investments and needs. With these deals, the buyer can now offer a one-stop shop for data as well as ads and tools to build and execute B2B campaigns.

  • 4 January 2018

    Terminus moves toward ABM endgame with BrightFunnel buy

    The Atlanta-based developer of account-based marketing and advertising software has acquired BrightFunnel, adding reporting and analytics capabilities that enable marketers to measure the impact of their campaigns.

  • 12 December 2017

    Advertising Technology Market Map 2017

    Advertising technology has long been a solution looking for a problem. Now the problem itself is emerging, and the tools and technology vendors that serve advertisers are finally embarking on a journey to reshape a cornerstone of the US economy with software and data.

  • 5 September 2017

    Proof calculates marketing's business impact and ROI by federating data sources

    How does a CMO know when the company's investments in marketing and technology are paying off? Analytics firm Proof fills in the knowledge gaps to identify the causes and effects of spending, and relates them to larger trends that matter to the overall business.

  • 14 August 2017

    Optimizely builds out testing platform for campaign experimentation

    As marketing operations move from art to science, marketers need to test out finely grained programs with multiple options and moving parts. Hence the need for testing and optimization platforms like Optimizely X.

  • 18 May 2017

    Oracle unveils first Adaptive Intelligent Applications for CX

    Oracle took the wraps off its Adaptive Intelligent Applications at the Modern Customer Experience event in Las Vegas. These new tools put machine learning to work solving specific customer experience business problems.

  • 15 May 2017

    Account-based marketing could bolster declining martech M&A

    Enterprise software companies have moved past the alluring and deceptive premise that CMOs would be outspending CIOs by now. Acquisitions of marketing technology vendors have slowed but emerging interest in one corner of B2B marketing could increase deal flow.

  • 10 May 2017

    Account-based marketing could spur the next phase of martech M&A, Part 1

    As account-based marketing gains popularity among B2B marketers, the software vendors that specialize in those tactics could become targets for companies looking to tuck in new capabilities or those angling to reinvent their marketing stack.

  • 13 April 2017

    Marketing Technology Market Map 2017

    Marketing technology is a fragmented market highlighted by tremendous innovation. The vendor landscape, famously exploding with startups, is balanced between small vendors focusing on solving tight business problems and larger platform vendors that supply the 'glue' and the enterprise-wide value.