11 Search Results

  • 26 July 2018

    Bluedot Innovation focused on helping marketers pinpoint location

    What started as an application to capture payments on toll roads has morphed into an enterprise software business designed to help marketers integrate location signals into their customer intelligence efforts.

  • 9 May 2018

    Gimbal enters new ad channels with purchase of Drawbridge's managed service ad business

    The company is looking to take its advertising business beyond mobile with the purchase of Drawbridge's managed media division. By licensing the target's cross-device identity graph, Gimbal will no longer be limited to mobile campaigns, which should enable it to leverage its location-based attribution capabilities in mobile, desktop and connected TV.

  • 17 May 2016

    MOCA brings big data to location-based mobile engagement

    The startup has developed a location-based analytics platform for understanding the behavior of mobile users in real time. Its big-data approach provides differentiation and enables use cases for location-based mobile engagement.

  • 24 December 2015

    Nexmo's SAP and Marketo integrations point to growing competition in cloud communications

    The embedding of contextual communications into Internet applications is easier said than done. Many telcos struggle with infrastructure based on non-Web protocols, and rarely speak the language of developers. Nexmo is one vendor looking to help developers by extending its APIs, enabling telcos to open their platforms, and broadening its partnerships.

  • 20 November 2015

    With KidoZen's assets, Mad Mobile will try to tap the mobile B2B opportunity

    The company has acquired troubled vendor KidoZen's technology assets on the cheap, to build out its enterprise mobile platform. It's entering a competitive mobile-application-development market, the direction of which is unclear, but it will be hoping that its acquisition's IP will give it a kickstart.

  • 28 October 2015

    Flybits needs ISVs, IoT to grow its context BaaS in busy mobile marketing landscape

    Our research shows responsiveness to customers is the biggest driver for investments in mobile products. Flybits is looking to make its mark in an already busy mobile marketing landscape by enabling the integration of contextual inputs into marketers' mobile apps beyond just location. It will need to move quickly to counter growing competition.

  • 23 October 2015

    Consumers embrace mobile commerce: strong adoption from 2014-2015

    Mobile engagement is now a critical requirement for many businesses. While only about 25% of average users have actually shopped via mobile device, almost half of advanced users, which are also considered early adopters, have embraced mobile commerce.

  • 4 March 2015

    Urban Airship's latest platform release expands mobile engagement surface area

    Urban Airship aims to ensure that 'mobile' is not a channel, but rather the front door to the business. It believes that as a result, it must be treated differently. Mobility requires a different approach than other legacy channels, since it is always on, always available and highly personal. Brands must focus on different engagement strategies from a mobile-first orientation.

  • 25 February 2015

    Swirl lights a beacon of success for retailers' marketing strategies

    Mobile proximity marketing has created a new opportunity to bridge the digital divide and blur the lines between in-store and digital. Swirl's beacon-enabled mobile platform helps businesses change an experience based on proximity.

  • 23 January 2015

    Blurring the new 'digital divide' between the mobile and in-store experience

    With surging adoption rates of mobile devices, harnessing the opportunity across the entire customer journey will be the ultimate game changer. Retailers need to merge digital and brick-and-mortar interactions with new innovative technologies, enabling business process changes.