329 Search Results

  • 26 June 2018

    Can SAP still win in customer experience?

    SAP hopes to redefine and dominate the enterprise customer-experience market with offerings built around the SAP Hybris portfolio and enhanced by the recent strategic acquisitions of Gigya, CallidusCloud and Coresystems. But is SAP too late to the game?

  • 25 June 2018

    A10 enlists its entire portfolio in the fight against DDoS

    The company has infused DDoS attack detection into its portfolio of network devices. The move strengthens A10's security stance, but it also highlights the increasingly distributed nature of network security. DDoS in particular takes a team effort, a hybrid approach involving cloud services, and on-premises packet inspection.

  • 13 June 2018

    Evergage combines a CDP with machine learning to deliver 1:1 personalization

    The company is increasingly being used by its clients as the central data hub for visitor and customer intelligence to drive 1:1 digital experiences, putting it squarely in the markets for personalization and customer data platforms.

  • 25 April 2018

    Oracle adds Grapeshot to its data armory

    Building off its big bet on Moat, the database giant has obtained additional media measurement capabilities with the acquisition of Grapeshot. Since buying Datalogix at the end of 2014, Oracle has purchased at least one asset in all of the major categories of digital advertising data.

  • 12 March 2018

    AI brings the dawn of the new customer intelligence platforms

    The abundant growth of data, maturation of machine algorithms and future regulatory compliance demands from GDPR will shift the landscape for creating a single source of the truth for customer data. The new requirement will be an investment in customer intelligence platforms that do more than consolidate a single view of the customer.

  • 13 February 2018

    MomentFeed improves visibility into location data and connectivity to enterprise tools

    The company is using its data resources to help businesses find (and monetize) moments of influence that occur in the mobile customer journey.

  • 23 January 2018

    Application and Infrastructure Performance Market Map 2018

    The application and infrastructure performance market has developed into both a big-data problem and a new opportunity. Vendors' embrace of software-as-a-service delivery models, machine learning and big-data back ends clearly demonstrates a response to the growing volume of operations data. Opportunity is emerging as providers explore ways to introduce the business world to the value in the data collected by monitoring tools.

  • 21 December 2017

    Machine Learning Signals a New Analytics Era in Security

    Machine learning has security poised on the edge of a new era of analytics, with data-driven approaches promising to disrupt security processes while markedly improving detection, correction and harmony with business initiatives. Existing eras of prevention and operations find new energy by applying analytics to enhance their core capabilities.

  • 15 December 2017

    Years after LiveRamp deal, Acxiom escalates identity-based marketing

    Three years after its acquisition of LiveRamp, the target's technology and mission pervades everything Acxiom does. Now the company is pushing its identity products beyond adtech in hopes of becoming embedded in the marketer's customer experience stack.

  • 12 December 2017

    Advertising Technology Market Map 2017

    Advertising technology has long been a solution looking for a problem. Now the problem itself is emerging, and the tools and technology vendors that serve advertisers are finally embarking on a journey to reshape a cornerstone of the US economy with software and data.