Customer Insight

Voice of the Connected User Landscape

Insight into ever-changing connected technology buying behavior and preferences.

VoCUL is delivered across three service lines:
  • Endpoints & IoT

    Latest consumer device and IoT trends including smart homes, wearables, smartphones, connected cars, tablets and PCs. Includes 16 quarterly surveys per year.

  • Communications & Media

    Latest consumer services trends including wireless, TV, OTT/streaming and data plans. Includes eight quarterly surveys per year.

  • Connected Customer

    Latest consumer sentiment, attitudes and behaviors regarding connected experiences, including spending expectations, trust and privacy indexes, mobile payment usage, digital commerce desires, and new customer touchpoints and conversational interfaces. Includes eight quarterly surveys and 12 monthly surveys per year.

Learn More About Voice of the Connected User Landscape

VocUL survey results and analysis are delivered via written data and analytical reports, Excel-based crosstabs, PowerPoint charts, raw SPSS data files, webinars and custom data cuts.

VoCUL service deliverables:

  • End-User Survey Data

    Quarterly and monthly tracking of end-user survey data

  • Survey Results Charts

    Two powerful lenses into the maturity cycle of connected products and services

  • Customer Narratives

    90-day outlook on consumer and business user buying intentions

  • Advisory Report

    Thousands of survey data points curated into key topic areas


Analyst Access

VoCUL subscribers get unlimited access to 'spot' inquiry time with quantitative analysts to discuss data points or methodologies.

Key Analysts