Customer Insight

Voice of the Connected User Landscape

Insight into ever-changing connected technology buying behavior and preferences.

VoCUL is delivered across five service lines:
  • Endpoints & IoT

    Latest consumer and business end-user device and IoT trends including smart homes, wearables, smartphones, tablets and PCs. Includes eight quarterly and three semi-annual surveys per year (65,000 responses annually).

  • Service Providers

    Latest end-user services trends including wireless, TV, OTT/Streaming, Internet and smart homes. Includes four quarterly and two semi-annual surveys per year (45,000-plus responses annually).

  • Mobile Pay & Commerce

    Latest consumer and business end-user mobile pay services, technologies, methods, security, transaction types, locations and preferred features. Includes eight quarterly surveys per year (20,000-plus responses annually).

  • Mobile Enterprise

    Latest corporate buying trends including IT spending; capital budgets; smartphone, tablet and PC purchases; BYOD; file sync and share; and enterprise mobility management. Includes two quarterly surveys per year (8,000-plus responses annually).

  • Macroeconomic Outlook

    Consumer and business spending trends, corporate software purchasing, sales pipelines, the job market, capital spending and borrowing. Includes one monthly and two quarterly surveys per year (36,000-plus responses annually).

Learn More About Voice of the Connected User Landscape

VocUL survey results and analysis are delivered via written data and analytical reports, Excel-based crosstabs, PowerPoint charts, raw SPSS data files, webinars and custom data cuts.

VoCUL service deliverables:

  • End-User Survey Data

    Quarterly and monthly tracking of end-user survey data

  • Survey Results Charts

    Two powerful lenses into the maturity cycle of connected products and services

  • Customer Narratives

    90-day outlook on consumer and business user buying intentions

  • Advisory Report

    Thousands of survey data points curated into key topic areas


Analyst Access

VoCUL subscribers get unlimited access to 'spot' inquiry time with quantitative analysts to discuss data points or methodologies.

Key Analysts