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The 451 Group Announces the Acquisition of Applied Velocity Labs

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The 451 Group Announces the Acquisition of Applied Velocity Labs, LLC

Acquisition of Advisory and Research Firm Strengthens The 451 Group’s Thought Leadership Around Digital Infrastructure


NEW YORK, February 26, 2013 – The 451 Group, the corporate parent of 451 Research, Uptime Institute and Yankee Group, today announced the acquisition of Applied Velocity Labs, LLC, a Charlotte, NC-based strategy, advisory and research firm and the developer of a proprietary digital infrastructure strategy framework adopted by multiple Fortune 500 companies and leading technology-industry providers.

Founded by IT industry expert and best-selling author Tony Bishop, Applied Velocity Labs enables rapid and agile development of a business-aligned strategy and execution model, linking the business and IT portfolio within a digital infrastructure paradigm. Mr. Bishop will join The 451 Group as Chief Strategy Officer and Co-Head of 451 Advisors, which provides advisory services to The 451 Group’s enterprise, IT vendor and service-provider clients.

Commenting on the acquisition, The 451 Group’s Chairman and CEO, Martin V. McCarthy said:

"We are delighted to welcome Tony Bishop and the Applied Velocity Labs team to join me and the 230+ professionals here at The 451 Group. The convergence of systems, facilities and IT under the umbrella of digital infrastructure is an important dynamic in our industry. Tony Bishop has an excellent track record in helping business and technology executives navigate digital infrastructure challenges. The proprietary Applied Velocity Labs strategic framework will broaden our capabilities and expertise, helping enterprises transform their technology operations to support the evolution of the digital enterprise”

Commenting on the acquisition, Applied Velocity Labs founder and CEO Tony Bishop said:

"“Having been a customer and partner of The 451 Group for many years, I’m excited to create this combination of strategy advisory and applied research, and to help world-class enterprises drive business performance through technology transformation. Providing strategic advisory integrated with empirical industry research focused on the enterprise transformation to a digital infrastructure paradigm will enable companies to compete successfully in this new digital world we live in.” "

About The 451 Group
Headquartered in New York, with offices in key locations – including Boston, San Francisco, Washington DC, London, Seattle, Denver, Sao Paulo, Dubai, Singapore and Moscow – The 451 Group owns and operates 451 Research, a leading technology-industry syndicated research and data firm focused on the business of enterprise IT innovation. The 451 Group also owns and operates Uptime Institute, an independent provider of thought leadership, certification, education and professional services for the global datacenter and emerging Digital Infrastructure industry.

About 451 Research
451 Research, a division of The 451 Group, provides syndicated research, data and advisory services focused on the business of enterprise IT innovation. 451 Research analysts provide critical and timely insight into the competitive dynamics of innovation in emerging technology segments such as cloud computing, datacenter technologies and Internet infrastructure services. Business value is delivered via daily concise and insightful published research, periodic deeper-dive reports, data tools, market-sizing/share research, analyst advisory, and conferences and events. Clients of the company – at vendor, investor, service-provider and end-user organizations – rely on 451 Research's insight to support both strategic and tactical decision-making.

About Uptime Institute
Uptime Institute, a division of The 451 Group, provides independent thought leadership, certification, education and professional services for the global datacenter and emerging Digital Infrastructure industry. Uptime is best known for its creation and global administration of the Tier Standard for Data Center Design, Construction and Operational Sustainability. It serves all industry stakeholders, but concentrates on enterprise and third-party datacenter owners and operators. IT and facilities equipment manufacturers, service providers, design engineers and construction firms are also served. Through Uptime Institute Professional Services, Uptime Institute delivers due diligence assessments and certifications of site infrastructure and site management in accordance with Uptime Institute’s industry Tier and Operational Sustainability Standards.

About Yankee Group
Yankee Group, a division of The 451 Group, is the preeminent research and advisory firm equipping companies to profit in a mobile world. The core of its content is proprietary research and analytics on the attitudes, behaviors, and usage patterns of mobile users. Based on this research, Yankee provides a range of actionable data, insights and advice to marketing, strategy and product executives driving the mobility revolution at leading companies worldwide.

About Tech: Touchstone
Tech:Touchstone creates business-to-business events for the IT sector where in-person communication is paramount to fully understand complex issues, solutions and value propositions. The company's portfolio of events is focused on areas of strategic industry debate and growth market sectors, with the aim of creating a collaborative learning environment for time-strapped IT executives and to facilitate high-value, quality interaction between all participants.

About Applied Velocity Labs, LLC
Applied Velocity Labs, LLC is a technology strategy advisory firm focused on accelerating the business impact of digital datacenter infrastructure, from 'click to rack & energy to click,' across a global portfolio. The company provides tools, applied research, and expert services to create, align, communicate and govern the execution of targeted enterprise infrastructure strategy, creating differentiated business value for clients.


***MEDIA CONTACT***

Chris Hill
Chief Marketing Officer
The 451 Group
Chris.Hill@The451Group.com
617-261-0691


 

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