Cloud Pricing

With the dawn of cloud computing, IT procurement has fundamentally changed. Buyers have the upper hand. For providers, being competitive on cloud pricing is important, but standing out in terms of reputation, geographies, features, portfolio and expertise is more attractive than just being cheap. Providers need to step up and justify independently why they are worth more than their competition, and should use the availability of more pricing information as an opportunity to show their value.


Market Insight

AWS Starts to Optimize the Economic Cloud Journey

At its re:Invent conference in Las Vegas, AWS showed how it plans to optimize the cloud enterprise journey. With intelligent tiering, predictive scaling and inexpensive new tiers of capability, AWS is actively looking to give its customers ongoing savings.

Market Insight

Cloud Entropy: Cloud Must Sprawl; It's Written in the Stars

The universe and cloud alike have a natural propensity to become disordered, and such disorder leads to fragility. Energy, in the form of optimization and resource management, must be put back into the system to resolve the chaos. We identify three laws that dictate and define how cloud scalability impacts enterprise deployments.

Market Insight

The Emerging Three-Tier Pricing Model For Private Cloud

Our TCO analysis shows that, with falling prices for private cloud, on-premises offerings can emulate the flexibility and convenience of public cloud while giving CIOs the security, support and sovereignty they crave – if they're willing to pay for it.

Cloud Price Index

Gaining transparency into the pricing models of public and private clouds

The Cloud Price Index (CPI) is the most rigorous and comprehensive analysis of the cost of cloud computing. It offers transparency into the complex pricing models of public clouds, helping buyers assess the value of available options and helping sellers build a competitive pricing strategy.

Technology & Business Insight

Essential Ecosystems β€” The Most Important Channel Programs for Cloud

The channel economy for cloud services is rapidly becoming the major avenue for cloud consumption. Every major cloud infrastructure provider now has a channel delivery ecosystem and multiple moving parts.It’s critical to understand how these programs work and how the rise of channel will shape the new digital economy.

Market Insight

What's on the Minds of Cloud-Focused CTOS in 2018?

Cloud services and management products and platforms have to work, have to be demonstrably functional and useful, and have to come at an installation/integration cost that doesn't cause CTOs to seek out a convenient wall to bang their head on.

Technology & Business Insight

The Economics of IoT

Organizations that use cloud services to handle the Internet of Things (IoT) often employ one of the three largest hyperscale providers β€” Microsoft, Google or AWS. In this extensive study, machine-learning methods were used to identify the factors driving the cost, and in what scenarios each cloud provider has a cost advantage.