Cloud Pricing

With the dawn of cloud computing, IT procurement has fundamentally changed. Buyers have the upper hand. For providers, being competitive on cloud pricing is important, but standing out in terms of reputation, geographies, features, portfolio and expertise is more attractive than just being cheap. Providers need to step up and justify independently why they are worth more than their competition, and should use the availability of more pricing information as an opportunity to show their value.


Market Insight

The game has changed: survive the cloud era with these five simple rules

The rules of IT procurement have changed. Greater access to pricing information has fundamentally changed the IT industry, making price comparisons and value assessments simpler than ever. Some have responded with gusto; others have backed away.

Market Insight

AWS Reserved Instances, Part 1: Theory

AWS's Reserved Instances began in 2009 as a simple means of obtaining a discount through commitment. Today, the pricing model still gives end users the opportunity to make substantial discounts of more than 50%, but they are not as simple as they once were.

Technology & Business Insight

The Economics of Serverless Cloud Computing

Serverless is more than just hype; it has the potential to revolutionize the way we develop, build and operate applications in the cloud. Understanding the economics of serverless technology is vital to understanding its role in the world and its longer-term potential to disrupt the industry.

Cloud Price Index

Gaining transparency into the pricing models of public and private clouds

The Cloud Price Index (CPI) is the most rigorous and comprehensive analysis of the cost of cloud computing. It offers transparency into the complex pricing models of public clouds, helping buyers assess the value of available options and helping sellers build a competitive pricing strategy.

Our Asia-Pacific Focus

Regional Coverage

Are you a technology vendor or service provider looking to enter the intensely competitive Asia-Pacific market? Or an enterprise seeking to support the international expansion plans of your business with in-region digital infrastructure?

Market Insight

Cloud sellers race to the bottom, but buyers appear to want 'race to the top'

Market Insight

Cloud gross margins: The price war has yet to really kick off