Cloud Pricing

With the dawn of cloud computing, IT procurement has fundamentally changed. Buyers have the upper hand. For providers, being competitive on cloud pricing is important, but standing out in terms of reputation, geographies, features, portfolio and expertise is more attractive than just being cheap. Providers need to step up and justify independently why they are worth more than their competition, and should use the availability of more pricing information as an opportunity to show their value.


Market Insight

200 words on cloud economics, today and tomorrow

It has been an unprecedented year in cloud economics with many price cuts and increases, private cloud continues to fight against the benefits of public cloud, and new models and economically beneficial features were introduced. But are there too many cloud choices?

Market Insight

Measuring the journey to utility cloud: The cloud-procurement maturity model

For cloud to meet its promise, individuals must be empowered to consume as required, to innovate without delay and to take chances without commitments.

Technology & Business Insight

The Economics of IoT

Organizations that use cloud services to handle the Internet of Things (IoT) often employ one of the three largest hyperscale providers — Microsoft, Google or AWS. In this extensive study, machine-learning methods were used to identify the factors driving the cost, and in what scenarios each cloud provider has a cost advantage.

Cloud Price Index

Gaining transparency into the pricing models of public and private clouds

The Cloud Price Index (CPI) is the most rigorous and comprehensive analysis of the cost of cloud computing. It offers transparency into the complex pricing models of public clouds, helping buyers assess the value of available options and helping sellers build a competitive pricing strategy.

Our Asia-Pacific Focus

Regional Coverage

Are you a technology vendor or service provider looking to enter the intensely competitive Asia-Pacific market? Or an enterprise seeking to support the international expansion plans of your business with in-region digital infrastructure?

Market Insight

The cloud transformation journey: Great expectations lead to a brave new world

Market Insight

Cloud gross margins: The price war has yet to really kick off