Voice of the Connected User Landscape

Voice of the Connected User Landscape (VoCUL) identifies and tracks the market impact of disruptive and emerging changes in technology end-user buying behavior and preferences through quarterly monitoring from multiple survey groups.

VoCUL combines 15-plus years of accurately predicting trends on consumer and business technology buying plans from our leading indicator surveys with topical deep dives and segmentation capabilities of our US population representative surveys. The Leading Indicator respondent panel provides a highly accurate view of new and emerging trends in key technology markets. The Representative respondent panel provides a view into how these trends are materializing in the mass market among different segments of the population.

VoCUL answers key questions for service providers, vendors and investors trying to understand trends and disruptions in how consumer and corporate users buy and use technology.

Sample Charts from Recent VoCUL Surveys

VoCUL Service Lines

Clients can subscribe to five Voice of the Connected User Landscape service lines – Endpoints and IoT, Service Providers, Mobile Enterprise, Mobile Pay and Commerce, and Macroeconomic Outlook – or to individual topic areas. 

vocul service lines
Annual Research Agenda

Voice of the Connected User Landscape provides consistent, accurate, quarterly trending data on end-user buying intentions across consumer and business technology markets:

  • Wireless Services
  • Smartphones
  • Wearables
  • IoT/Smart Home
  • Connected Car
  • TV & OTT/Streaming Services
  • Tablets, Laptops and PCs
  • Enterprise Mobility
  • Mobile Pay and Commerce
  • Overall Consumer and Business Spending
VoCUL Service Deliverables

Survey results and analysis are delivered via written data and analytical reports, Excel-based crosstabs, PowerPoint charts, raw SPSS data files, webinars and custom data cuts.

If you're interested in learning more about this new product, please fill out the below form and your Account Manager will be in touch.