Data privacy and security are cornerstones of the digital-first consumer economy - Highlights from VoCUL: Connected Customer
Cody White is a Research Analyst on the Data Team at 451 Research, a part of S&P Global Market Intelligence. He provides survey development and analysis support for multiple lines of research, including Customer Experience & Commerce, Internet of Things and Workforce Productivity & Collaboration. Cody has been developing and analyzing surveys in the tech advisory industry since 2015. He holds a Bachelor of Arts from the University of Connecticut in Statistics and Women’s, Gender, and Sexuality Studies and is currently pursuing a Master of Arts in Survey Research.
451 Research's Voice of the Connected User Landscape (VoCUL) conducts a population representative survey of US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. Topics covered in our connected customer end-user survey include spending and shopping expectations, adoption and usage of connected experiences, tracking of the ideal customer experience, digital payment utilization and preferences for online vs. in-store shopping experiences. It also includes tracking of millennials and other age groups, customer service behaviors and demand for new customer touchpoints. The Trust & Privacy survey was fielded from April 1-April 26, 2021 among approximately 5,000 respondents.
451 Research's Voice of the Connected User Landscape (VoCUL) conducts a population representative survey of US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. Topics covered in our connected customer end-user survey include spending and shopping expectations, adoption and usage of connected experiences, tracking of the ideal customer experience, digital payment utilization and preferences for online vs. in-store shopping experiences. It also includes tracking of millennials and other age groups, customer service behaviors and demand for new customer touchpoints. The Trust & Privacy survey was fielded from April 1-April 26, 2021 among approximately 5,000 respondents.
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