Greg Zwakman

Greg Zwakman

Vice President, Market and Competitive Intelligence | San Francisco, CA


As Vice President, of Market and Competitive Intelligence, Greg oversees the development and maintenance of the company's Market Monitor product line. The Market Monitor provides market sizing, share and growth forecasts for emerging enterprise technology markets including cloud computing, cloud enabling technologies, big data, OpenStack and hosting/service providers. Greg also serves as an analyst catering to institutional investors and oversees initiatives involving broader market intelligence deliverables.

Prior to transitioning to 451 Research, Greg was Director of Equity Research for Tier1 Research (a subsidiary of The 451 Group), which he joined in January 2003 as a Research Analyst focusing on the IT services marketplace. Greg came to 451 Research from Apple Computer's financial planning and analysis group. Prior to Apple, he worked as a consultant for LECG; before that, Greg spent approximately five years in equity research for Robertson Stephens and Piper Jaffray. During his Wall Street experience, Greg covered companies in the e-services, industrial and business services industries.

Greg holds a BS in Management with an emphasis in finance from the Carlson School of Management at the University of Minnesota.

Geographic Coverage Global

Recent Research from Greg Zwakman

  • Cloud Computing

    This Market Monitor overview report on the 'cloud computing as a service' marketplace reflects updated market and vendor estimates through Q1 2017. In this report, we examine the revenue generated by cloud service providers and technology vendors via cloud platforms - IaaS and PaaS - as well as IT management as a service (ITMaaS), online backup/recovery and cloud archiving.

    Managed Services & Hosting Cloud Transformation European Services

  • Social Business

    This Market Monitor overview report on the Social Business marketplace reflects updated market and vendor estimates through Q1 2017. Using the broadest definition, the Social Business market consists of the following segments: Information Governance - Privacy & Compliance and Data Discovery, Enterprise Collaboration & Communication, EMC & File Sharing, Workforce Management, Marketing Automation, CRM & Customer Support, Social Media Monitoring & Management, Web Experience Management and Digital Commerce. This report provides a granular analysis of the Marketing Automation, Social Media Monitoring & Management, Enterprise Collaboration & Communication, and Web Experience Management segments. Going forward, we will be expanding our coverage of the market to include more of the aforementioned segments.

    Customer Experience & Commerce

  • Cloud-Enabling Technologies

    This Market Monitor Cloud-Enabling Technologies report provides updated market and vendor estimates through Q1 2017. Cloud-Enabling Technologies (CET) encompass the vital support system for a cloud environment, which includes the automation and management stack. It is our position that server virtualization itself is an enabler for cloud computing. In addition, what the broader industry terms 'private clouds' fall under the purview of our CET definition because this technology is installed, delivered and consumed on-premises, and is not hosted by a third party. However, the CET tools included in this analysis are commonly leveraged by cloud providers to create the cloud environments they offer as a service. The Q3 update includes a breakout of the emerging container marketplace and incorporates the private PaaS vendors as part of our platform analysis.

    Systems & Software Infrastructure European Services

  • Enterprise Mobility Management

    This Market Monitor overview report on the Enterprise Mobility Management (EMM) marketplace reflects updated market and vendor estimates through Q1 2017. We define EMM as a set of tools that include mobile device management, mobile application management, mobile application platforms, mobile email containers, mobile back end as a service (MBaaS) and mobile virtualization. These tools can be used solo, in parallel or in a tiered fashion across a mobile environment. We see these as one of the most important toolsets adopted by the enterprise, and as critical enablers of mobile computing.

    Workforce Productivity & Compliance

  • Total Data: Platforms & Analytics

    This report from 451 Research's Total Data: Data Platforms & Analytics Market Monitor service provides updated market and vendor estimates through Q1 2017. This report leverages 451 Research's deep knowledge of and relationships within the data platforms and analytics market, resulting in a proprietary forecast based on a bottom-up analysis of 336 vendors' current revenue and growth expectations through 2021.

    Data Platforms & Analytics

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