Greg Zwakman

Greg Zwakman

Vice President, Market and Competitive Intelligence | San Francisco, CA


As Vice President, of Market and Competitive Intelligence, Greg oversees the development and maintenance of the company's Market Monitor product line. The Market Monitor provides market sizing, share and growth forecasts for emerging enterprise technology markets including cloud computing, cloud enabling technologies, big data, OpenStack and hosting/service providers. Greg also serves as an analyst catering to institutional investors and oversees initiatives involving broader market intelligence deliverables.

Prior to transitioning to 451 Research, Greg was Director of Equity Research for Tier1 Research (a subsidiary of The 451 Group), which he joined in January 2003 as a Research Analyst focusing on the IT services marketplace. Greg came to 451 Research from Apple Computer's financial planning and analysis group. Prior to Apple, he worked as a consultant for LECG; before that, Greg spent approximately five years in equity research for Robertson Stephens and Piper Jaffray. During his Wall Street experience, Greg covered companies in the e-services, industrial and business services industries.

Greg holds a BS in Management with an emphasis in finance from the Carlson School of Management at the University of Minnesota.

Geographic Coverage Global

Recent Research from Greg Zwakman

  • Overview Report: Cloud-Enabling Technologies - Application Containers

    The application container market is gaining steam, with increasing enterprise adoption and new product development initiatives. Most of the large incumbent technology vendors are active in this market, alongside a growing list of container pure plays and startups. The container market is included in our broader Cloud-Enabling Technologies Market Monitor analysis, but given the degree of interest in the market, we will be publishing the following deep-dive analysis of the stand-alone container market on a quarterly basis.

    Systems & Software Infrastructure Cloud Transformation

  • Enterprise Mobility Management

    This Market Monitor overview report on the Enterprise Mobility Management (EMM) marketplace reflects updated market and vendor estimates through Q1 2018. We define EMM as a set of tools that include mobile device management, mobile application management, mobile application platforms, mobile email containers, mobile back end as a service (MBaaS) and mobile virtualization. These tools can be used solo, in parallel or in a tiered fashion across a mobile environment. We see these as one of the most important toolsets adopted by the enterprise, and as critical enablers of mobile computing.

    Workforce Productivity & Compliance

  • Social Business

    This Market Monitor overview report on the Social Business marketplace reflects updated market and vendor estimates through Q1 2018. Using the broadest definition, the Social Business market consists of the following segments: Information Governance - Privacy & Compliance and Data Discovery, Enterprise Collaboration & Communication, EMC & File Sharing, Workforce Management, Marketing Automation, CRM & Customer Support, Social Media Monitoring & Management, Web Experience Management and Digital Commerce. This report provides a granular analysis of the Marketing Automation, Social Media Monitoring & Management, Enterprise Collaboration & Communication, and Web Experience Management segments. Going forward, we will be expanding our coverage of the market to include more of the aforementioned segments.

    Customer Experience & Commerce

  • Open Source Cloud Platforms: OpenStack

    This Market Monitor overview report on the OpenStack marketplace provides updated vendor estimates through Q1 2018. OpenStack, the open source cloud project, was established in 2010, and has quickly garnered much industry attention. This report provides updated estimates and a five-year growth forecast for the OpenStack market and five subsegments: Public Cloud Providers, Private Cloud Providers, Distributions, IT Services and Training. Our analysis is based on results from bottom-up market-sizing that incorporates revenue estimates and forecasts for 101 competing OpenStack market participants.

    Storage Systems & Software Infrastructure Networking Development, DevOps & IT Ops

  • Hosting, Cloud & Managed Services

    451 Research's Hosting, Cloud & Managed Services Market Monitor leverages our deep knowledge of and relationships within the cloud hosting & cloud managed services markets, resulting in a proprietary forecast based primarily on a bottom-up analysis of more than 1,500 providers' current revenue and growth expectations by segment through 2022. The world of IT procurement and operations has changed. More providers are offering broader portfolios of managed and unmanaged services and hosted applications and platforms, and most (if not all) infrastructure providers have absorbed some of the practical implications of cloud computing into their operations, fundamentally altering the mode of service delivery. The Hosting, Cloud & Managed Services Market Monitor was developed to more accurately track and forecast this evolving market.

    Managed Services & Hosting

  • Total Data: Platforms & Analytics

    This report from 451 Research's Total Data: Data Platforms & Analytics Market Monitor service provides updated market and vendor estimates through Q4 2017. This report leverages 451 Research's deep knowledge of and relationships within the data platforms and analytics market, resulting in a proprietary forecast based on a bottom-up analysis of 317 vendors' current revenue and growth expectations through 2022.

    Data Platforms & Analytics

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