Greg Zwakman

Greg Zwakman

Vice President, Market and Competitive Intelligence | San Francisco, CA


As Vice President, of Market and Competitive Intelligence, Greg oversees the development and maintenance of the company's Market Monitor product line. The Market Monitor provides market sizing, share and growth forecasts for emerging enterprise technology markets including cloud computing, cloud enabling technologies, big data, OpenStack and hosting/service providers. Greg also serves as an analyst catering to institutional investors and oversees initiatives involving broader market intelligence deliverables.

Prior to transitioning to 451 Research, Greg was Director of Equity Research for Tier1 Research (a subsidiary of The 451 Group), which he joined in January 2003 as a Research Analyst focusing on the IT services marketplace. Greg came to 451 Research from Apple Computer's financial planning and analysis group. Prior to Apple, he worked as a consultant for LECG; before that, Greg spent approximately five years in equity research for Robertson Stephens and Piper Jaffray. During his Wall Street experience, Greg covered companies in the e-services, industrial and business services industries.

Greg holds a BS in Management with an emphasis in finance from the Carlson School of Management at the University of Minnesota.

Geographic Coverage Global

Recent Research from Greg Zwakman

  • Enterprise Mobility Management

    This Market Monitor overview report on the Enterprise Mobility Management (EMM) marketplace reflects updated market and vendor estimates through Q1 2017. We define EMM as a set of tools that include mobile device management, mobile application management, mobile application platforms, mobile email containers, mobile back end as a service (MBaaS) and mobile virtualization. These tools can be used solo, in parallel or in a tiered fashion across a mobile environment. We see these as one of the most important toolsets adopted by the enterprise, and as critical enablers of mobile computing.

    Workforce Productivity & Compliance

  • Total Data: Platforms & Analytics

    This report from 451 Research's Total Data: Data Platforms & Analytics Market Monitor service provides updated market and vendor estimates through Q1 2017. This report leverages 451 Research's deep knowledge of and relationships within the data platforms and analytics market, resulting in a proprietary forecast based on a bottom-up analysis of 336 vendors' current revenue and growth expectations through 2021.

    Data Platforms & Analytics

  • Open Source Cloud Platforms: OpenStack

    This Market Monitor overview report on the OpenStack marketplace provides updated vendor estimates through Q1 2017. OpenStack, the open source cloud project, was established in 2010 and has quickly garnered much industry attention. This report provides updated estimates and a five-year growth forecast for the OpenStack market and five sub-segments: Public Cloud Providers, Private Cloud Providers, Distributions, and IT Services and Training. Our analysis is based on results from bottom-up market sizing that incorporates revenue estimates and forecasts for 87 competing OpenStack market participants.

    Systems & Software Infrastructure Development, DevOps & IT Ops Service Providers

  • Desktop Virtualization Ecosystem

    This Market Monitor overview report on the Desktop Virtualization Ecosystem (DVE) provides updated vendor estimates through Q1 2017. Virtualization and cloud services have empowered the end user with dynamic and flexible computing alternatives, opening up a new world of possibilities in the 'user centric' evolution of IT. This report examines the two primary subsectors in the Desktop Virtualization Ecosystem: Workspace Virtualization (including Virtual Desktop Infrastructure (VDI), Session-Based Computing and Application Virtualization); and Virtual Desktop Management (including Storage Optimization, User Virtualization, and Assessment, Monitoring and Testing).

  • Market Monitor: Social Business

    This Market Monitor overview report on the Social Business marketplace reflects updated market and vendor estimates through Q4 2016. Using the broadest definition, the Social Business market consists of the following segments: Information Governance - Privacy & Compliance and Data Discovery, Enterprise Collaboration & Communication, EMC & File Sharing, Workforce Management, Marketing Automation, CRM & Customer Support, Social Media Monitoring & Management, Web Experience Management and Digital Commerce. This report provides a granular analysis of the Marketing Automation, Social Media Monitoring & Management, Enterprise Collaboration & Communication, and Web Experience Management segments. Going forward, we will be expanding our coverage of the market to include more of the aforementioned segments.

    Customer Experience & Commerce

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