Reports such as this showcase insights derived from a variety of market-level research inputs, including financial data, M&A information, and other market data sources both proprietary to S&P Global and publicly available. This input is combined with ongoing observation of markets and regular interaction with vendors and other key market players to provide deep sector research, data sets and forecasts of the global media industry.
The global media industry sits at a crossroads as consumers increasingly turn to streaming services for entertainment, news and sports content. The shift to streaming has impacted pay TV operators, network owners, broadcasters and studios alike, although most have rolled out their own digital initiatives to stay relevant in a rapidly changing world. 2023 will test the ability of media firms to adapt, especially as inflation and economic headwinds mount.
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