Jordan McKee is research director of the 451 Research Fintech research and consulting practice within S&P Global Market Intelligence. He leads a team of analysts based in North America, Europe and Asia that provide guidance on trends at the intersection of finance and technology. As an analyst, Jordan’s research focuses on digital payments and enterprise payments strategies. Jordan has been an industry analyst for more than a decade, having launched the payments coverage at 451 Research (acquired by S&P Global Market Intelligence in 2019) in 2013. Prior to this he has held research and advisory roles at Yankee Group, OnProcess Technology and FM Global. Jordan is listed on the Electronic Transactions Association's Forty Under 40 list and has been quoted in The Wall Street Journal, The New York Times, Forbes, TIME, Businessweek and the Financial Times of London. He has also appeared on radio and television interviews with the Associated Press, NPR and CBS. McKee is a regular speaker at client and industry events around the world, delivering keynotes and moderating panels at SXSW, Money20/20, Interop and ETA TRANSACT. Additionally, Jordan is a Forbes fintech contributor and sits on the board of advisors for the Mobile Payments Conference. He holds a bachelor's degree with a concentration in marketing from Bryant University.
As retailers strive to keep up with rising customer expectations, they are aiming to use AI, data and analytics to gain insight into customer behaviors and company performance. This year's National Retail Federation event highlighted embracing new digital channels for customer engagement, and identifying moments of influence during the buying journey with embedded commerce across social media.
Generative AI has come to life very quickly in the payments industry. As one point of reference, the terms GenAI and generative AI were mentioned in 61 different earnings presentations and call transcripts by publicly traded payments companies in 2024, up from 47 in 2023 and zero in 2022.
The vendor helps complex multichannel merchants manage and unify their payments estates. It emerged at the end of the dot-com boom and has continued to forge a reputation among some of the biggest merchants in the US as a unique specialist in the "last mile" of payments.
More favorable macroeconomic conditions set the scene for a brighter fintech outlook in 2025, but vendors will need to be more tactical and intentional to find the growth that was once seen as a given. Constrained venture funding, intensifying regulatory scrutiny and spreading market saturation are signals that fintechs must work harder than ever in coming years to scale their businesses.
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