Justin Nielson is a Principal Analyst with Kagan, a media research group within S&P Global Market Intelligence, covering the broadcast, networks, sports, digital audio and streaming video sectors. Mr. Nielson leads a team of TMT research analysts creating qualitative analysis, quantitative forecast models, event driven articles and trend reports published on the S&P CapIQ Pro platform. His 15+ years of industry experience and knowledge have made Mr. Nielson a frequently quoted analyst in numerous trade publications as well as such national press as The New York Times, Wall Street Journal, Forbes, CNBC, and Bloomberg. He has been a panelist, presenter, and moderator for industry conferences and investor summits such as the National Association of Broadcasters Show, Wells Fargo Media & Telecom Summit, RadioInk Forecast and the Kagan Media Summit. In addition, Mr. Nielson has hosted and spoken on S&P Global MI webinars and podcasts including Next in Tech and MediaTalk. Prior to Kagan, Mr. Nielson worked as a Financial Advisor at Merrill Lynch and an Investment Representative at Edward Jones in Carlsbad, CA. Mr. Nielson holds a Bachelor of Science (B.S.) degree with a major in Global Business from Arizona State University - W. P. Carey School of Business and a Master of Science (M.S.) in Analytics degree at Georgia Tech along with multiple professional certificates in the fields of data science and analytics.
Reports such as this showcase insights derived from a variety of market-level research inputs, including financial data, M&A information, and other market data sources both proprietary to S&P Global and publicly available. This input is combined with ongoing observation of markets and regular interaction with vendors and other key market players to provide deep sector research, data sets and forecasts of the global media industry.
The global media industry sits at a crossroads as consumers increasingly turn to streaming services for entertainment, news and sports content. The shift to streaming has impacted pay TV operators, network owners, broadcasters and studios alike, although most have rolled out their own digital initiatives to stay relevant in a rapidly changing world. 2023 will test the ability of media firms to adapt, especially as inflation and economic headwinds mount.
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