Keith Nissen is a senior analyst in the Kagan media research group within S&P Global Market Intelligence, tracking consumer use of digital entertainment-related products and services, as well as other online activities worldwide. With more than 40 years of industry experience and knowledge, Keith is an expert in conducting and analyzing consumer/business-to-business surveys in the US, Europe and Asia. Prior to S&P Global Market Intelligence, Keith was a research director at NPD and principal analyst at In-Stat. He has also served as an intelligence analyst and has held management positions at major telecom manufacturing and operating companies. Keith holds a Bachelor of Science degree from Iowa State University and a Master of Business Administration from Western Illinois University.
Reports such as this showcase insights derived from a variety of market-level research inputs, including financial data, M&A information, and other market data sources both proprietary to S&P Global and publicly available. This input is combined with ongoing observation of markets and regular interaction with vendors and other key market players to provide deep sector research, data sets and forecasts of the global media industry.
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