Kym Nator is a research analyst in the Kagan media research group within S&P Global Market Intelligence. She covers the broader consumer shift to streaming options such as subscription video on demand, free, ad-supported video, and virtual multichannel services. Kym contributes research insights, market share analysis and industry projections on virtual multichannel in the US as well as streaming markets within Asia-Pacific, particularly in Australia, New Zealand and emerging countries in Southeast Asia. She also oversees the maintenance of a proprietary database that tracks data on available streaming services in major markets worldwide. She joined Kagan in May 2014 and arrived at S&P Global Market Intelligence through acquisition. Her past areas of research focus include US TV networks and print advertising sectors. Kym received a bachelor’s degree in management, as well as majored in communications technology, from Ateneo de Manila University. She also earned an MBA with specialization in international business from De La Salle University.
Reports such as this showcase insights derived from a variety of market-level research inputs, including financial data, M&A information, and other market data sources both proprietary to S&P Global and publicly available. This input is combined with ongoing observation of markets and regular interaction with vendors and other key market players to provide deep sector research, data sets and forecasts of the global media industry.
Consumers around the world are increasingly tuning into free, ad-supported TV (FAST) streaming services such as Pluto TV and Tubi. Leading FAST services offer tens of thousands of free movies and TV episodes, with content packaged into hundreds of streaming channels and available through on-demand viewing. This report looks at why the FAST model is flourishing, exploring the overall market size, key players, drivers and trends.
The global media industry sits at a crossroads as consumers increasingly turn to streaming services for entertainment, news and sports content. The shift to streaming has impacted pay TV operators, network owners, broadcasters and studios alike, although most have rolled out their own digital initiatives to stay relevant in a rapidly changing world. 2023 will test the ability of media firms to adapt, especially as inflation and economic headwinds mount.
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