Survey Data Hub – Macroeconomic Outlook, SME Tech Trends, Organizational Dynamics 2024
Malav Parekh is research analyst on the Voice of the Customer team of 451 Research, a technology research group within S&P Global Market Intelligence. In this role, Malav studies the impact of macroeconomic factors on businesses and technology adoption, covering topics such as connected devices, IT spending intent, cloud adoption, digital transformation, and environmental, social and governance. Additionally, he is one of the analysts on the Technology Spend Intent Indicator product and member of the DRIVE DEI leadership group. Before joining the TMT group, Malav worked as industry editor for S&P Global Market Intelligence’s News team, leading a global team of editors and journalists in covering the global consumer industry with a focus on Asia-Pacific. During his seven years with the MI News team, he managed news coverage and newsletters in the TMT, automotive, consumer, and food and beverage sectors. He has 16 years of editorial experience. Malav received a Bachelor of Science degree in physics from St. Xavier’s College, Gujarat University.
While 2024 is projected to see recovery in IT spending among businesses big and small, our Macroeconomic Outlook, Organizational Dynamics 2024 survey looks at the IT spending sentiment among SMEs, the categories they are most likely to spend on over the next 12 months, and the primary drivers.
US businesses and consumers conveyed an overall positive view toward technology spending in Q1 2024, the second consecutive quarter of positive intent after more than a year of negative results. Early signs suggest positivity will continue, although a flattening of the recent upward trajectory is likely.
While 2024 is highly likely to be an improvement over 2023 in terms of tech spending, it is unlikely to be smooth sailing as cost-saving and operational efficiency become key focus areas for businesses.
While 2023 was all about inflation and interest rates, 2024 is expected to more directly concern the economy as concerns linger despite slowing inflation. Our Macroeconomic Outlook, Business Trends, 2024 Outlook shows that economic challenges are far from over, and while the economy is expected to make a soft landing, not everyone is expecting to land on their feet.
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