Peter Leitzinger is a research analyst in the Kagan media research group within S&P Global Market Intelligence, covering the broadcast TV and radio, broadcast technology and streaming audio and video sectors. He is a contributor to the Broadcast Investor feature type on the S&P CapIQ Pro platform, creating qualitative analysis, quantitative forecast models, event-driven articles and trend analysis and reports. With more than 11 years of industry experience, Peter has been a panelist at industry conferences such as the National Association of Broadcasters Show and spoken on webinars and podcasts such as S&P’s MediaTalk. He provides his expertise on numerous articles and reports, including contributions to the Economics of Broadcast TV Retransmission Revenue, the Economics of Streaming Audio (formerly Internet Music and Radio), TV political ad revenue projections and streaming audio projections. Before joining S&P Global Market Intelligence, Peter worked as a senior analyst at a San Francisco insurance brokerage focused on the private equity sector. He holds a Bachelor of Science in business administration from the San Francisco State University College of Business.
Reports such as this showcase insights derived from a variety of market-level research inputs, including financial data, M&A information, and other market data sources both proprietary to S&P Global and publicly available. This input is combined with ongoing observation of markets and regular interaction with vendors and other key market players to provide deep sector research, data sets and forecasts of the global media industry.
The global media industry sits at a crossroads as consumers increasingly turn to streaming services for entertainment, news and sports content. The shift to streaming has impacted pay TV operators, network owners, broadcasters and studios alike, although most have rolled out their own digital initiatives to stay relevant in a rapidly changing world. 2023 will test the ability of media firms to adapt, especially as inflation and economic headwinds mount.
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