2024 Generative AI Outlook: Big steps forward as challenges lie ahead
Opportunities and challenges abound for generative AI. While improvements to underlying AI models continue to impress with their ability to write code, produce startling images, parse text embedded within complex images and more, these are really features generated by a tool rather than full-fledged products. However, technology vendors are working on those products, and generative AI has the potential to fundamentally change the way humans interact with software of all kinds. This Big Picture report offers a look ahead to the key strategic trends and opportunities expected to drive generative AI through 2024 and beyond.