Survey Data Hub – 451 Research and CPaaS Acceleration Alliance: 2024 Communication and Network APIs Global Survey
Biography
Raúl Castañón is a senior research analyst in the 451 Research technology research group within S&P Global Market Intelligence. He contributes to both the Customer Experience & Commerce and Workforce Productivity & Collaboration channels, focusing on business communications and collaboration and the digitization of the employee and customer experiences. Raúl’s areas of concentration include communications platform as a service, contact center as a service, unified communications, collaboration and enterprise messaging, conversational AI, speech technologies, chatbots and intelligent assistants. Raúl arrived at S&P Global Market Intelligence through its 2019 acquisition of 451 Research. Prior to 451 Research, he was a product manager at EMOSpeech, a startup focused on speech emotion recognition technology. At Comverse Network Systems, he gained significant experience in product marketing working with tier 1 mobile operators to define strategy, pricing and business models for voice and data products. Raúl is widely quoted in the top-tier press, including publications such as Business Insider, CIO, Computerworld, Fortune, The Information and Wired. Raúl holds a holds a bachelor’s degree from ITESO University in Guadalajara, México; a certificate in telecommunications from ITESM Mexico City; and an MBA from the Fuqua School of Business at Duke University.
Geographic Coverage
Global
Recent Research from Raul Castanon-Martinez
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2025 will be pivotal for network APIs – Highlights from Communication and Network APIs Global Survey 2024
This report highlights data and insights from our 2024 Communication and Network APIs Global Survey, presented through a joint effort from S&P Global Market Intelligence 451 Research and the CPaaS Acceleration Alliance. This survey is part of an ongoing initiative that aims to assess the status of both commercial deployments for network APIs and adoption of the GSMA Open Gateway initiative.
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Conversica aims to drive growth through AI-driven customer engagement automation
The company has carved a market niche by concentrating on enhancing sales and marketing processes through advanced AI technology. Conversica's focus positions it as a valuable partner for organizations looking to optimize their sales funnels and enhance customer interactions to increase revenue.
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Survey Data Hub - Voice of the Enterprise: Customer Experience & Commerce, Digital Maturity 2024
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Benchmarking digital maturity: Are businesses ready for agentic AI? – Highlights from VotE: Customer Experience & Commerce
Businesses are poised to navigate a shifting landscape transformed by generative AI, unified commerce and agentic AI. These technologies are poised to reshape customer engagement and operational efficiency, which demands strategic agility and robust data strategies. Organizations that effectively integrate these advancements will be well-positioned to deliver personalized, seamless experiences, maintaining a competitive edge in an increasingly complex digital ecosystem.
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Data Insight: North American operators tackle fintech, banking digital fraud with network APIs
The rollout of network APIs is expected to accelerate in 2025, with significant regional differences in priorities. Network operators in North America prioritize network APIs such as SIM swap for combating digital fraud for banking and fintech firms, while those in the Middle East and Africa consider it a lower priority.
More research from Raul Castanon-Martinez
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