Richard Berndes is an associate media analyst in the Kagan media research group within S&P Global Market Intelligence, covering broadcast, TV networks, sports and esports sectors. Richard provides insight, analysis and forecasts for the Western European broadcast market including content production and company strategic goals. He also provides insight into the performance and value of sports rights, sports bodies and clubs. Another area of focus is the growing value and interest in esports. Before joining S&P Global Market Intelligence, he worked at many of the UK’s leading broadcasters including the BBC, ITV and Sky in channel management, scheduling, and content valuation and ROI roles. Richard holds a Bachelor of Arts (honors) degree in history and international relations as well as qualifications in journalism and industry-based business management awards.
Reports such as this showcase insights derived from a variety of market-level research inputs, including financial data, M&A information, and other market data sources both proprietary to S&P Global and publicly available. This input is combined with ongoing observation of markets and regular interaction with vendors and other key market players to provide deep sector research, data sets and forecasts of the global media industry.
The metaverse is presenting substantial prospects for the sports industry as it allows teams the capability to simultaneously communicate and interact with global fan bases while leveraging the resulting commercial opportunities.
The global media industry sits at a crossroads as consumers increasingly turn to streaming services for entertainment, news and sports content. The shift to streaming has impacted pay TV operators, network owners, broadcasters and studios alike, although most have rolled out their own digital initiatives to stay relevant in a rapidly changing world. 2023 will test the ability of media firms to adapt, especially as inflation and economic headwinds mount.
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