Sayon Deb

Sayon Deb

Associate Director, Research & Operations | Washington, D.C., USA

Biography

Sayon Deb is an Associate Director on the VoCUL Customer Insights team.

He is responsible for leading proprietary and custom research projects, including survey development, quantitative research methodologies, data analysis and interpretation, and reporting. Sayon focuses primarily on the Pay-TV and Streaming TV (OTT) space, consumer endpoints, IoT (including smart homes, connected car), and internet and wireless service provider strategies.

Before joining 451 Research in May 2013, Sayon was an economic development and agricultural policy researcher at the International Food Policy Research Institute (IFPRI) in Washington, DC. He’s also held research positions at Harvard University’s Department of Economics and the National Bureau of Economic Research (NBER) in Cambridge, MA.

Sayon holds a M.A. in Economics from Boston University and a B.S. in Bioengineering from Syracuse University.

Geographic Coverage North America

Recent Research from Sayon Deb

  • VoCUL: Pay TV Customers Want To Be Free of Equipment Rental Fees (Leading Indicator)

    TV Service Provider & Alternative TV Trends: Whether it's improving customer satisfaction or stemming subscriber churn, one specific strategy stands out above the rest -- eliminating equipment rental fees. The findings paint a clear picture: fees charged for renting set-top boxes, DVRs and modems/routers continue to have a strong negative effect on the pay TV customer experience. Eliminating these fees, along with contract requirements, and providing customers the option to choose 'skinny' TV channel packages, can generate a compelling case to stick with traditional TV operators. The latest survey, completed September 21, of 1,723 primarily North American respondents from 451 Research's Leading Indicator panel focused on key measures on traditional pay TV and streaming/OTT providers. This report also includes data collected during our June TV survey of 1,755 US/Canadian respondents.

    Managed Services & Hosting Mobile Telecom Internet of Things

  • VoCUL: Apple iPads Drive Seasonal Uptick in Tablet Demand (Leading Indicator)

    Consumer PC and Tablet Buying -- Apple remains the leader in tablets as it drives a seasonal increase in buying - though overall consumer demand has weakened with each successive year. Interest in iPads is strong among planned tablet buyers over the next six months, and satisfaction among existing iPad owners is higher than the industry average. The introduction of two new iPad models (e.g., 9.7" iPad, 10.5" iPad Pro) and hardware upgrades to the 12.9” iPad Pro, along with significant productivity-facing updates in iOS 11 are helping Apple keep a tight grip on the market. Our latest survey, completed August 21, of 1,920 primarily North American respondents from 451 Research's Leading Indicator panel focused on key tablet market trends, including buying plans and satisfaction. The survey also took a close look at the use of 2-in-1 laptops and PC buying.

    Customer Experience & Commerce Workforce Productivity & Compliance Mobile Telecom Internet of Things

  • VoCUL: Amazon and Apple Are Most Preferred Smart Home Brands (Leading Indicator)

    Smart Home and ISP Trends: Growth for the smart home market continues to be driven by uptake of energy management and security solutions, as consumers seek cloud-powered answers to practical problems at home. Interestingly, when asked about their most preferred manufacturer of smart home tech, Amazon and Apple take the prize -- neither of which make thermostats or security cameras. The latest survey, completed July 21, of 3,965 primarily North American respondents from 451 Research's Leading Indicator panel focused on overall smart home trends and smart speakers, including purchase intent for the Apple HomePod. We also looked at the competition among Internet Service Providers (ISP), including customer satisfaction and plans to switch.

    Customer Experience & Commerce Managed Services & Hosting Workforce Productivity & Compliance Mobile Telecom Internet of Things

  • VoCUL: Smart Watch and Fitness Monitor Demand Reaches Two-Year High (Leading Indicator)

    Wearable Device Trends - Our latest survey shows consumers are frequently comparing fitness monitors and smart watches side-by-side when considering their wearable purchase. And with new product releases from Apple and Fitbit driving up interest in smart watches, demand for health and fitness monitors is also enjoying a comparable boost. During July, we surveyed 1,876 primarily North American consumers from 451 Research's Leading Indicator panel with a focus on fitness trackers and smart watches, satisfaction among current owners and the nascent VR (virtual reality) headset market.

    Customer Experience & Commerce Workforce Productivity & Compliance Mobile Telecom Internet of Things

  • VoCUL: Original Content Propelling Streamers To Pay for More Video Services (Leading Indicator)

    TV Service Provider & Alternative TV Trends: Our latest TV surveys show further momentum for original content -- both as a reason to pay for streaming TV and viewership across the major platforms. Original content is also driving an increasing number of streamers to pay for multiple services. Two June surveys of 451 Research's Leading Indicator panel cover these and other industry trends from both streaming and traditional pay TV perspectives: A Streaming TV survey on paid video services, streaming devices and the latest in cord-cutting (n=1,450 North American respondents); and a Traditional TV Service Provider survey (n=3,683 North American respondents) on customer satisfaction and loyalty with cable, satellite and fiber providers.

    Managed Services & Hosting Mobile Telecom Internet of Things

  • VoCUL: T-Mobile Firing On All Cylinders (Leading Indicator)

    Wireless Service Provider Trends: T-Mobile claimed the top spot in our three key wireless industry measures in the previous survey -- overall customer satisfaction, loyalty and preferred carrier among those switching providers. In the latest survey, T-Mobile has extended its lead in each of those metrics, along with gains in network speed and coverage ratings. Meanwhile, Verizon's rollout of unlimited has enticed a sizeable chunk of existing customers to switch data plans, but the provider is taking a hit in network performance ratings, particularly speed. A June survey of 4,022 primarily North American respondents from 451 Research's Leading Indicator panel looked at key wireless industry trends -- including the impact of unlimited plans.

    Managed Services & Hosting Mobile Telecom Internet of Things

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