Sayon Deb was an Associate Research Director on the VoCUL Customer Insights team.
He was responsible for leading proprietary and custom research projects, including survey development, quantitative research methodologies, data analysis and interpretation, and reporting. Sayon focused primarily on the Pay-TV and Streaming TV (OTT) space, consumer endpoints, IoT (including smart homes, connected car), and internet and wireless service provider strategies.
Before joining 451 Research in May 2013, Sayon was an economic development and agricultural policy researcher at the International Food Policy Research Institute (IFPRI) in Washington, DC. He’s also held research positions at Harvard University’s Department of Economics and the National Bureau of Economic Research (NBER) in Cambridge, MA.
Sayon holds a M.A. in Economics from Boston University and a B.S. in Bioengineering from Syracuse University.
Consumer preference in wrist-worn wearables is tilting further towards smarter devices, led primarily by Apple and the release of its nextâ€"gen Watch Series 3 coupled with the revamped watchOS 4 platform. But that’s only part of the picture, as Fitbit and Samsung’s growing commitment to their own smart watch hardware and app ecosystem is further solidifying the industry’s push away from basic fitness trackers/bands
Smart Home and ISP Trends: Consumers continue to adopt voice technology at an astounding pace, demonstrating that smart speakers have not only generated buzz paralleling the early days of smartphones or tablets, but highlight the addition of voice as an important way to interact with devices going forward. Completed in January 2018, Voice of the Connected User Landscape's Connected Home survey polled 3,553 primarily North American respondents. In addition to regular quarterly topics around the nature and pace of smart home adoption, the survey also takes deep-dives into smart speakers and connected thermostats.
Wireless Service Provider Trends - Nearly half of T-Mobile subscribers in VoCUL's Leading Indicator panel say they're very satisfied with their wireless service. T-Mobile has taken the top spot in key wireless industry measures for the fifth straight survey, including the all-important overall customer satisfaction measure. For Verizon Wireless, strong customer perceptions of network coverage and reliability are helping it stay competitive with T-Mobile. That said, Verizon customers are increasingly less satisfied with how its premium network infrastructure translates to on-the-ground performance. Completed in January, VoCUL's survey of 3,568 primarily North American respondents provides quarterly updates to key performance indicators for wireless operators.
TV Service Provider & Alternative TV Trends: Netflix has pursued an aggressive content strategy over the past few years. But just how well is that playing out with its subscriber base? The latest Voice of the Connected User Landscape surveys show that Netflix's overall customer experience in fact sets the gold standard for the rest of the field.
Consumer PC and Tablet Buying: Consumer tablet demand appears to be stabilizing as VoCUL's next-six-month tablet buying indicator shows a break in the pattern of persistent year-over-year declines. Buying plans among Leading Indicator panel respondents matches last year's results, with 7.5% intending to purchase over the next six months. Apple, the largest player in the space, is driving this correction. Next six-month iPad buying, which typically shows a drop-off between August and November surveys, has held strong. Apple's premium iPad Pros continue to be the most popular, but increased demand for its lower-priced iPad is what's helping Apple avoid a November slump.
Smart Home and ISP Trends: Consumer adoption of smart home devices has grown at a steady pace over the past year, and continues to be driven by the early adopter population. Despite this steady stream of new consumers, persistent concerns over privacy and security of personal data collected by smart devices remains a major barrier to wider adoption. Completed in October 2017, Voice of the Connected User Landscape's (VoCUL's) Smart Home survey polled 3,808 primarily North American respondents from 451 Research's Leading Indicator panel comprised of a targeted group of business and tech professionals, as well as early adopter consumers. In addition to regular quarterly topics, this survey focuses on the nature and pace of smart home adoption as well as perceptions around privacy/security of data.
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