Scott Denne is an Analyst with 451 Research, where he helps direct the firm's coverage of technology mergers and acquisitions. He also contributes to 451 Research's Customer Experience & Commerce Channel with coverage of the advertising technology industry.
Prior to joining 451 Research, Scott spent six years at Dow Jones, where he covered startups and venture capital for VentureWire, Private Equity Analyst and The Wall Street Journal.
The traditional electric, water and gas utility technology and systems provider has bolstered its existing smart-grid technology efforts with the purchase of technology partner Silver Spring Networks
The company has inked its first acquisition as it seeks to extend the data analysis capabilities of its creative management platform. By reaching for Adacus, Thunder adds audience identity orchestration and multi-touch attribution capabilities that enable advertisers to analyze the impact of content.
With the objective of serving customers' managed multi-cloud requirements in a more comprehensive and global manner, Rackspace has acquired Datapipe, a New Jersey-based managed services provider.
The latest acquisition by the agriculture equipment giant expands its existing precision agriculture offerings with the addition of machine learning and computer vision.
Video advertising has become an essential part of customer generation and engagement. Waymark is launching a video ad creation service that helps small businesses with modest ad budgets deliver video ads on social media.
How does a CMO know when the company's investments in marketing and technology are paying off? Analytics firm Proof fills in the knowledge gaps to identify the causes and effects of spending, and relates them to larger trends that matter to the overall business.
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