Scott Robson is senior research analyst in the Kagan media research group within S&P Global Market Intelligence, with a focus on US cable TV networks. In his current role, Scott analyzes the economics of broadcast, premium, cable and regional sports networks. He publishes reports on trends in industry revenues and expenses, ratings and sports rights deals. He is often cited as a subject-matter expert by publications such as The New York Times, The Wall Street Journal and Financial Times of London. Scott began working at S&P Global Market Intelligence in May 2014. Prior to that, Scott was a technical analyst for the global strategies team at Cantor Fitzgerald, specializing in the debt capital markets. He is a level 1 Chartered Market Technician. Scott graduated from The McDonough School of Business at Georgetown University in Washington, DC, with a bachelor’s degree in management, leadership and innovation in 2006.
Reports such as this showcase insights derived from a variety of market-level research inputs, including financial data, M&A information, and other market data sources both proprietary to S&P Global and publicly available. This input is combined with ongoing observation of markets and regular interaction with vendors and other key market players to provide deep sector research, data sets and forecasts of the global media industry.
The global media industry sits at a crossroads as consumers increasingly turn to streaming services for entertainment, news and sports content. The shift to streaming has impacted pay TV operators, network owners, broadcasters and studios alike, although most have rolled out their own digital initiatives to stay relevant in a rapidly changing world. 2023 will test the ability of media firms to adapt, especially as inflation and economic headwinds mount.
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