Sheryl Kingstone leads 451 Research’s coverage for Customer Experience & Commerce, which covers the many aspects of how customer experience is a catalyst for digital transformation. She oversees the company’s coverage of a variety of customer experience software markets spanning ad tech, marketing, sales, commerce and service.
Sheryl joined 451 Research with the company's acquisition of mobility research firm Yankee Group in 2013. Before joining 451 Research, she consulted with a number of enterprise software companies in the areas of B2B e-commerce, CRM, e-services and internet infrastructure on company and product positioning, acquisitions and IPO strategies for Blanc & Otus. Prior to this, she worked at DataMirror and Praxis International, launching new products in the enterprise data replication, transformation and database software market.
As a recognized thought leader with over 25 years of experience in the customer experience technologies, Kingstone was awarded the CRM Influential Leaders Award and was also the first female to be inducted in the CRM Hall of Fame. She is also an advisor to a variety of organizations and a judge for many annual awards. She has extensive speaking experience at conferences and seminars, is quoted in many business and industry journals and provides notable consulting experience with Fortune 1000 companies.
Kingstone holds a bachelor of science degree from the University of Massachusetts and a master of business administration degree from Simmons College.
Nearly every announcement made at the company's Summit event was an attempt to bridge systems, bring users from different areas together, or make more use of existing data resources. In effect, Adobe is building, piece by piece, an enterprise-wide toolkit for creating, executing and measuring customer experiences.
The impending implementation of new European privacy regulations, coming on the backdrop of the revelation that a political consulting firm harvested data from millions of Facebook users, stands to change consumer expectations of digital privacy.
The retail and e-commerce event allows companies to gather and share best practices in their digital transformation journeys. This year's show had a deep focus on the role of contextual experiences in helping retailers improve customer interactions and regain control over their relationships.
Salesforce has shelled out $6.6bn for MuleSoft in its largest-ever deal. The strategic move highlights how the customer experience cloud vendor plans to hit $20bn in annual revenue by 2023. The acquisition is critical to not only drive new products, but also expand its roster of corporate users as Salesforce seeks to meet its ambitious revenue goals.
Technology has transformed the relationship between users - be they customers, workers or students - and the organizations trying to reach them. Those organizations need to deliver experiences that are highly contextualized for engagements to be successful.
With support from new backer Thoma Bravo, the company is positioning its no-code workflow automation platform and emerging artificial intelligence technology in what promises to be a compelling intelligent process automation sector.
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