Sheryl Kingstone is head of the software experiences group, which includes the Workforce Productivity & Collaboration, Customer Experience & Commerce, Fintech and Macroeconomic research channels at S&P Global Market Intelligence. As a researcher, Sheryl tracks how businesses are spending on technology for the experience economy and how customer experience is a catalyst for digital transformation. Specifically, she oversees the company's coverage of a variety of customer experience data-driven software markets spanning advertising technology, marketing, sales, commerce and service. She also is responsible for both consumer spending and IT tech spending research products. Before joining S&P Global Market intelligence via acquisition, she consulted with several enterprise software companies and worked at companies in the enterprise data replication, transformation and database software market. As a recognized thought leader with more than 25 years of experience in customer experience technologies, Sheryl was awarded the CRM Influential Leaders Award and was also the first female to be inducted into the CRM Hall of Fame. Sheryl holds a Bachelor of Science degree from the University of Massachusetts and a Master of Business Administration degree from Simmons College.
The company's vision for the future of content and digital asset management emphasizes the importance of speed, adaptability and interconnectivity. With this vision it aims to address the challenges of fragmented tools and workflows by creating a unified, flexible and autonomous content platform.
Once a manual process, contract life-cycle management now benefits from the fact that most contracts are generated digitally and can leverage data from adjoining tools and systems. The Jurist AI agent has multiple agents that can leverage different LLMs to generate contracts, emails and more.
The company has carved a market niche by concentrating on enhancing sales and marketing processes through advanced AI technology. Conversica's focus positions it as a valuable partner for organizations looking to optimize their sales funnels and enhance customer interactions to increase revenue.
Businesses are poised to navigate a shifting landscape transformed by generative AI, unified commerce and agentic AI. These technologies are poised to reshape customer engagement and operational efficiency, which demands strategic agility and robust data strategies. Organizations that effectively integrate these advancements will be well-positioned to deliver personalized, seamless experiences, maintaining a competitive edge in an increasingly complex digital ecosystem.
As retailers strive to keep up with rising customer expectations, they are aiming to use AI, data and analytics to gain insight into customer behaviors and company performance. This year's National Retail Federation event highlighted embracing new digital channels for customer engagement, and identifying moments of influence during the buying journey with embedded commerce across social media.
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