Sheryl Kingstone is head of the software experiences group, which includes the Workforce Productivity & Collaboration, Customer Experience & Commerce, Fintech and Macroeconomic research channels at S&P Global Market Intelligence. As a researcher, Sheryl tracks how businesses are spending on technology for the experience economy and how customer experience is a catalyst for digital transformation. Specifically, she oversees the company's coverage of a variety of customer experience data-driven software markets spanning advertising technology, marketing, sales, commerce and service. She also is responsible for both consumer spending and IT tech spending research products. Before joining S&P Global Market intelligence via acquisition, she consulted with several enterprise software companies and worked at companies in the enterprise data replication, transformation and database software market. As a recognized thought leader with more than 25 years of experience in customer experience technologies, Sheryl was awarded the CRM Influential Leaders Award and was also the first female to be inducted into the CRM Hall of Fame. Sheryl holds a Bachelor of Science degree from the University of Massachusetts and a Master of Business Administration degree from Simmons College.
Dreamforce is still the largest customer experience vendor event, with a focus on applications, data and artificial intelligence. While prior events spoke about the benefits of co-pilot technology using Einstein AI and Data Cloud, Dreamforce 2024 marked its launch into agentic AI.
Key vendor attributes deliver insight on the lens through which businesses are making upgrade and purchase decisions. In a time of rapid change with the adoption of generative AI, it is important to understand the key criteria driving current and future vendor selections.
According to our research, roughly two-thirds of consumer-facing businesses consider obtaining a unified view of a customer to be a high priority for their organization. Customer engagement SaaS specialist Braze is expanding its data foundation with more capabilities to unify, activate and distribute customer data.
New Alert Set
"My Alert"
Failed to Set Alert
"My Alert"
Here are a few tips for navigating our Research.
Quickly access any of our research and data products.
Browse the research & data that aligns with your specific interest.
Discover new and more flexible ways of finding relevant content.
Set notifications for the topics & companies you care about most.
Access any page in the dashboard from here.
Hand picked content for you and your team.
