Victor Heng is an associate research analyst in the Kagan media research group within S&P Global Market Intelligence. He covers advertising, film, production, sports and TV networks in Asia. Specific areas of research include TV networks’ business models, market sizing and market landscape. Victor has worked as a research analyst and various other roles in the technology, media and telecommunications sector for more than 25 years and joined Kagan in 2017. Prior to joining Kagan, he worked at major regional broadcasters, pay TV platforms, mobile content and services. Victor received a bachelor’s degree in radio, TV and film from the University of North Texas and a master’s degree in mass communication from the Nanyang Technological University, Singapore.
Reports such as this showcase insights derived from a variety of market-level research inputs, including financial data, M&A information, and other market data sources both proprietary to S&P Global and publicly available. This input is combined with ongoing observation of markets and regular interaction with vendors and other key market players to provide deep sector research, data sets and forecasts of the global media industry.
The global media industry sits at a crossroads as consumers increasingly turn to streaming services for entertainment, news and sports content. The shift to streaming has impacted pay TV operators, network owners, broadcasters and studios alike, although most have rolled out their own digital initiatives to stay relevant in a rapidly changing world. 2023 will test the ability of media firms to adapt, especially as inflation and economic headwinds mount.
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