William Fellows is a cofounder of The 451 Group. As VP of Research, he is responsible for the Cloud Transformation Channel at 451 Research. This Channel provides a point of intellectual convergence for 451 Research around cloud computing, in much the same way that the industry is converging on cloud from all points. In addition to keeping tabs on players entering the cloud and IT services space with disruptive business models, new technology and innovations in service delivery, William has also created 451 Research's Digital Economics unit. This is currently focused on helping end users, vendors and investors understand complex and confusing cloud pricing mechanisms in order to compare the cost of services (hosted, hybrid and on-premises), the cost of entry and price of participation in new markets.
William also created 451 Research's early adopter research program, working with enterprise end users and innovators. Currently focused on cloud computing, he has identified and tracked other early adopter markets, including grid computing and virtualization, since the company was formed in 2000. William also leads 451 Research's participation within the European Commission and numerous other EC research projects. William is a member of the EC Cloud Expert Group, coauthor of The Future of Cloud Computing? Opportunities for European Cloud Computing Beyond 2010, and a regular speaker at industry and 451 conferences. He participates in numerous advisory boards and planning committees for UK and international industry bodies.
The company didn't talk about robotic process automation, or count itself in this market, until customers started saying they would include Winshuttle in their RPA procurement processes. It does now, although it's a particular kind of RPA.
The company has seen such interest in cloud consumption management and optimization tools that it has created its own, Optima, that will act as an onramp to its broader Cloud Management Platform.
Fanatical Support continues to offer market differentiation for Rackspace, which has successfully brought it to AWS and Azure, and it is working on Google Cloud Platform. Fanatical Support has provided Rackspace's differentiation for almost 20 years. But what about the next 20?
The company is making a nontrivial departure from its previous InterCloud federation plan to a software-based multi-cloud management strategy.
ClearDB customers have been using Aventra IRON as an integrated feature of the firm's DBaaS. It has been abstracted and is now being offered as a stand-alone workload accelerator.
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