As a research director, William Fellows is responsible for the Cloud Native channel of 451 Research, a technology research group within S&P Global Market Intelligence. With a 20-plus strong team of collaborators, this channel provides a point of intellectual convergence for S&P Global Market Intelligence around all aspects of cloud-native computing. William has a long history of tracking cloud infrastructure, beginning with its foundational elements including distributed and grid computing and virtualization. He also established and ran 451 Research’s Cloud Transformation channel for more than a decade. He created the early adopter research program, working with enterprise end users and innovators, and he created 451’s Digital Economics Unit in 2014. In 2020, he formed the Cloud Native channel to focus on re-platforming to cloud-native constructs. William has been a member of the European Commission Cloud Expert Group, co-authored The Future of Cloud Computing Report and worked on various EC-funded cloud projects. Prior to founding 451 Research (acquired by S&P Global Market Intelligence in 2019), William was a financial and technology journalist with ComputerWire (now part of Informa) in London and New York. He has held various senior management roles since 1999. William has a master's degree in computer science from the University of Portsmouth, and a bachelor’s degree in government and sociology from Essex University.
The company recently provided an update on the progress of AWS Marketplace, with specific reference to its generative AI storefront and key use cases. Most services transacted in the Marketplace were initially proximal to AWS, but it quickly evolved as a way to find and purchase all kinds of software, data and professional services.
The company's product is an AI-based cost management platform that detects waste, tracks savings, and provides transparency on current and future costs. It enables and supports FinOps disciplines, including strategic financial planning and management of multicloud, Kubernetes pods, and SaaS tools.
London-based Vertice offers a spending management product that finance and procurement teams can use to gain visibility into their SaaS software and cloud costs from within a single platform. It believes the FinOps market will ultimately converge on integrated platforms in the same way the cybersecurity market converged on SASE.
With the acquisition of IT asset management specialist Snow Software, Flexera believes that the combination of their respective expertise can close what it sees as a visibility gap between FinOps and ITAM that organizations are struggling with as they seek to reduce IT costs.
The business dictum that "it's not what you've spent, it's what you're going to spend" is taking on increased urgency with the cloud's variable operating expenses, monthly billing cycles and premium pay-as-you-go services. Cloudsaver's new edition of its Platform for FinOps operations is underpinned by the company's COSMIC OSS specification and the FinOps Foundation's FOCUS specification.
The company made changes to its Commitment Manager after AWS' move to enforce its ban on resale of Reserved Instances purchased at a discount. Zesty has extended coverage from EC2 to RDS and introduced a new platform aimed at providing insight into multicloud cost and waste.
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