Martin covered the Enterprise Software marketplace for 451 Research, specializing in areas such as CRM, next-generation application tools and platforms, social business and customer data analytics. His coverage area also included the enterprise resource planning, supply chain management and workforce management industries, as well as optimization technology and partner relationship management.
Martin's prior experience includes that of Vice President, Marketing at Basho Technologies and Senior Director, Communications position at SugarCRM, Inc. Martin also held the position of News Editor with CRM Magazine, where he focused on all facets of the CRM landscape, including business intelligence and data integration. He also covered the CRM market as it relates to the retail and consumer packaged goods industry as a reporter with Fairchild Publications.
Martin has a degree in English and American Literature, as well as an MA in English Literature from Rutgers University.
The company is looking to build on its strong customer support base into commerce and marketing, but can it effectively migrate toward a broader vision in light of significant competition from established social players?
After major M&A activity, a few startups are still seeing strong growth bridging social media and CRM. Will one emerge as the next big independent social marketing tool, or will M&A be the exit of choice?
With the acquisition of Pardot, the company adds deep demand generation capability, while iGoDigital brings Web personalization. Is ExactTarget too late to the digital marketing table?
Lithium Technologies announced on Tuesday that it was bringing young partner Social Dynamx in-house to help build out its social support products. The defensive move should catch Jive Software's attention.
The company's billing and invoicing tool is a strong fit for modern cloud-based technology models, as well as other creative pricing models. But is the world ready for a major shift in how we charge for services and products?
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