Consumer PC and Tablet Buying: Consumer tablet demand has steadily declined in recent years. Our latest survey shows further challenges as the holiday season failed to provide the typical bump in tablet buying. Apple and Microsoft are focusing on high-end 'Pro' tablets, while Samsung continues to offer a wide range of price points and screens sizes. For Amazon, the focus has been on lower-cost tablets that leverage the company's large ecosystem. A November survey of 2,257 primarily North American respondents from 451 Research's Leading Indicator panel focused on how these strategies are translating to consumer demand and customer satisfaction. The survey also took a look at the PC market, including Microsoft's upgraded Surface Book.